Gonder by networksOfficials is the dream of any current brand or entrepreneurship, since these channels concentrate a large percentage of their potential customers.
In recent years, networks like Facebook, Instagram, Twitter, TikTok Y LinkedIn, They have become great allies to scale profitable businesses and boost sales.
In fact, these channels are part of the promotion, marketing and sales strategies of small, medium and large companies, since they are very powerful in boosting their profitability.
Social channels have the potential to scale your business and bring you closer to financial independence, regardless of how few followers you initially have.
Today you can earn money with FacebookPinterest, WhatsApp either Telegramif you make sure to use them correctly.
If you want to get the most out of these networks, we invite you to learn ten tricks to sell online. social media like an expert:
1. Create a business account
The first thing you need to do is set up a profile, account, or business channel on the networks you want to have a presence on.
In the case of Facebook you must create a “page” for your business, in the Instagram a “business account”, and in LinkedIn, you must configure the “companies mode”.
It is important that you adjust your brand or business to the correct format, since personal profiles or accounts do not have the same tools to make sales, make networking or schedule activities, events, etc.
This step is really simple. Simply access the mobile or desktop version of each network and follow the instructions suggested by each of them.
Once your profile or company account is active, you can start benefiting from all its features, such as:
- Greater tools to build your brand in the digital environment.
- Paid and free tools to increase the reach of your business.
- Create promoted ads to attract more customers, promote events, drive sales or build brand loyalty.
- Access a truly segmented, accurate and efficient statistics panel to get to know your target.
This way you can improve or maintain the strategies that you are executing in them to achieve your business objectives.
Each social network offers you the possibility to complete a biography. Basically, it is a space where you can develop a brief description of your brand, products or services.
Currently, some networks like Instagram They allow you to work on organic positioning, or SEO, in your biography.
This means you can include keywords linked to your business or startup in your business profile bio.
That way, your account could appear to users who do a search on that social network more easily.
For example, if you have a digital marketing agency, ideally you should include those two keywords In your biography.
So when someone does a search for “digital marketing” on Instagram, or in another network, its algorithm will be in charge of showing your profile, and thus you could attract clients, add followers and improve your sales.
Without a doubt, if you want to sell for social networksis appropriately and strategically you need to optimize your bio from start to finish.
It may interest you: 5 Ways to Make Money on Instagram Without Being an Influencer
if you have one shop on-line, blog, website or channel Telegram either whatsappbusiness, and you want to share their URLs on your social networks, it is best to shorten them before taking this step.
This trick to sell by social networkscials has multiple advantages, such as the ones we will share with you below:
A shortened link requires fewer characters:
In some networks, like Twitter either Instagramthis is very valuable (considering that space is limited).
You will be able to analyze the performance of the link:
Most of the shorteners available in the market offer access to their statistics. You can check demographic data, the number of clicks it has received, etc.
You can customize the link:
The personalization of the shortened link of your e-commerceblog, or page, is also very beneficial for your business.
For example, instead of sharing a generic link on your networks, you can personalize it with the message or keyword that most closely relates to your brand.
This, in turn, greatly improves the visual appearance of your web addresses, which is more attractive to users.
If you are interested in shortening your links to sell by redes socialethrough them, you could use services such as Linktree.
Currently, this is one of the most used tools in channels such as Instagramto group several links to websites or external pages, on the same page.
4. Set up autoresponders
Setting up autoresponders is also essential to seender by social networks.
This option works very well in networks like LinkedIn, whatsapp, facebook, either Instagramas users want immediate answers on:
- Availability of products or services.
- Offers etc.
Therefore, you can program as many automatic replies as you consider useful or necessary.
For example, one for discounts, another to describe what you offer or sell, another to redirect your users to your e-commerce or website and more.
That way your users will feel cared for and taken into account when they send you a private message through your social networks.
Keep in mind that these responses will be sent automatically. That is, you will not have to write them or send them personally, which will save you time and effort.
Furthermore, according to the Social Media Examinerfast and automatic responses are vital to increase the “engagement” and optimize customer service.
5. Link your networks to an external communication channel
Link your social networks to an external communication channel, as would be the case with Telegram either whatsapp businessis also very common nowadays.
In fact, it is part of the winning strategies to sell for rsocial networkis with greater agility and ease.
The best thing is that it is a very simple process that will not take you more than a couple of minutes and whose results could be very favorable at the sales level.
If you already use these broadcast and instant messaging networks, you should shorten their links (using a free or paid shortener), and share it in the biography or profile of your social platforms.
Although some of them, like Facebook, allow you to set up a direct button on your business page to redirect your followers to WhatsApp.
It really is a very practical action to sell for ryou are a partnerthem that you should not underestimate or miss out on.
6. Post content regularly
Posting content strategically, regularly or recurrently, is essential to build a community interested in your products or services.
At first your growth might be a bit slow, but once you get the hang of networking, understand how it works, and get to know your potential customer well, it will be easier for you to grow organically.
Keep in mind that today there is no set rule on how many posts you should make per day.
But the more active you are in your networks, the more interactions you could receive from your audience.
7. Add value to your community
This advice is closely linked to the previous one, and although it seems simple, it really is one of the most important.
And it is not about publishing to promote your products or services in a clear and direct way, but that your content satisfies a real need of your audience.
If you only focus on selling, you will end up boring or driving away your potential clients.
But if you explain to them how you can improve their lives with your brand, product or service, you will most likely raise their purchase intention.
Today’s consumer wants you to educate him, entertain him and help him. That is why the content that meets these objectives is the one that most encourages the desired conversions.
You can also develop your content based on the mental triggers that increase sales the most, such as affinity, novelty or curiosity.
8. Optimum customer service
Once again we must tell you that users want to feel cared for and taken into account when they come into contact with your profiles or accounts on social networks.
This involves responding to their messages, concerns or comments in real time, personalizing the treatment you offer them, or speaking to them with respect and empathy.
Avoid giving them generic answers, be cordial, solve their problems, do not ignore their possible complaints or claims and make them feel special.
That way you could boost your brand loyalty. And don’t forget that a customer who is satisfied with your products or services will not hesitate to recommend them to others.
9. Share testimonials
The testimonials are part of the sales strategy of many brands and ventures that seek to grow online, or specifically through networks.
This is because they generate confidence in those followers who know about your products or services, but have not yet been encouraged to try them.
However, when there is proof, evidence, good reviews or recommendations from previous buyers, there is a greater interest in making purchases.
Dedicate yourself to obtaining testimonials from your current clients and share them through your networks so that you gradually improve your sales.
Content that easily goes viral is very beneficial for those who want to sell through social networks.ials.
Do you wonder why? Basically, they are content that reaches a large number of users (both those who already follow your accounts and those who are not yet part of your community).
Consequently, you must design a strategy that allows you to promote your products or services, events, discounts or new launches, with greater efficiency.
A good recommendation that we can make is that you generate content in the most viral formats that currently exist.
The reelsIGTVs, the short videos of TikTok or the interactive videos in LinkedIn, they can get you closer to this goal more easily.
Start selling on social networks successfully:
sell on soc networksiales will help you expand and scale your business dramatically, both in the digital environment and in the offline.
Therefore, you must invest time in the design and implementation of good advertising, marketing and sales strategies on your social platforms.
If you do things right you will notice real and sustainable changes over time, and as if that were not enough, your business will be increasingly popular and profitable.
Continue reading: 6 Ways to make money with WhatsApp in 2021