The behavior of users in the Google search engine

Google’s history is only 23 years old, but the numbers collected are frightening. Google indexes 130 billion pages worldwide. 20 billion websites are visited by Google every day, That equates to a total of 80,000 queries per second, or 6.9 billion per day. Overall, Google absorbs over 90% of the search engine market. Far, far behind follow YouTube – also from Alphabet –, Bing and Baidu (the most important search engine in China).

To better understand how users behave on Google and thus help you rank your content or website, here are a number of keys. Much of this comes from a study conducted by backlinkoa place for training and SEO strategies founded by Brian Deanan internationally recognized SEO expert.

1.-What we Spaniards were looking for the most

Several media have repeated the main searches of Spaniards in 2021. If the main topic last year was the corona virus, the top 5 positions in searches in 2021 corresponded to: tomorrow’s weather, European Championship, La Liga, Real Madrid, Roland Garros. The sixth place corresponds to Volcán La Palma.

2.-More than 50% of searches end up without a click

According to a study by search engine countrya website specialized in search engine information, Over 50% of Google searches end without clicking on other content. This phenomenon seems to be more common for searches conducted via mobile phones than from desktops and computers, although the former still outperform the latter.

But according to a study by sistrix the user does not click more or less depending on the device used, but it varies. A) Yes, from the desktop, the first result is clicked most frequently (35.8%), as opposed to those who do so via smartphones (29.7%). In the Advanced Web Ranking, the average click-through rate for first place is 31.5% on desktop and 24% on mobile.

3. 14.1% of searches are in the form of a question

What are the most commonly used interrogative pronouns, correspond to how (8.07%), what (3.4%), where (0.88%), why (0.82%), who (0.6%) and dem (0.33%). Searches formulated in this way are usually relatively long and specific, which is why they fall under the term long tail.

4.- 91.8% of all searches are “long-tail” words

Nevertheless, Long tails account for a relatively small percentage of total search volume (3.3%).

Enter keywords long tail or Long Tail, are those made up of chains instead of a single word several words in a row and meaningful, which make a search more specific. These are easier to position in search engines but with less competition.

Enter keywords short tail, are those that contain only one word or a maximum of two in their composition. Also known as generic keywords, they have a very high competition since they are used by almost all pages on the web, making their positioning in search engines difficult.

They also point that out Keywords with more than 5 words get an average of 10 times less searches for terms between 1 and 3 words long. The average keyword it would be about two words and 8.5 characters long.

5.-55% of teens use voice search

The voice is increasingly becoming a search technology, especially for the youngest. That’s according to a study by Mountain View, California, Mobile Voice, a provider of search, online advertising technology and other Internet products and services 55% of teenagers aged 13-18 search by voice every day.

The study points to the importance of marketers understanding that mobile, particularly when it comes to voice search, is a much more personal experience for people, and that they often don’t immediately strive to achieve that easily measurable conversion that the Search budget planning informs and tends to define marketing success.

Other peculiarities are that in the USA 40% of voice searches are for directions, 39% dictate an SMS and 32% make a phone call. Additionally, 32% of adults use voice search for fun and 27% to check the weather.

6.- 500 keywords make up 8.4% of the total search volume

This is another conclusion from Blacklinko’s study. consequently, Search query is concentrated on a small percentage of high-volume terms. In fact, the top 500 search terms account for 8.4% of total search volume. And the top 2,000 keywords account for 12.2% of all searches on Google.

Use of keywords in the Google search engine

7.- The average keyword receives 989 searches per month

However, the average search volume for a keyword is only 10 searches per month. This shows that low-volume, long-tail keywords are extremely prevalent in Google searches.

8.-Chrome accounted for 69% of the market share of web browsers

Web browser should not be confused with web browser. Web browser refers to software installed on the device that provides internet access while web browser refers to online URL access to a search engine.

Google Chrome is the most widely used web browser in the world. It is estimated that 7 out of 10 computers around the world use this browser to access the Internet anywhere. The second most used web browser is Microsoft Edge, followed by Firefox, Mozilla’s web browser.

9-More than 90% of websites do not get organic traffic from Google

APPROX 5% of websites get 10 visits or less per month and 5.29% of them get 10 visits per month or less. A website’s organic traffic corresponds to those visits that come from a search engine results page whose users are credited with having a sustained interest in our content, albeit less than direct traffic that does not result from a search but from a direct access to our website or URL.

The reasons for this low organic traffic can be varied, from poor SEO positioning with keywords to unattractive content or too many suspicious links.

Remember that too Google cannot rank pages that are not indexed. Google Search Console is a free tool from Google that provides information about the indexing status of websites.

10.-The positioning on the computer is not the same as on the mobile device

Although many of the searches are currently conducted via mobile devices, user behavior is not the same. as a rule, Mobile visits typically have a higher bounce rate while spending less time on site. Likewise, the smartphone user is more likely than the computer user to jump to related links that appear in the content.

A SEMRush Studioaccording to 2020 points out Visits on desktop devices were 40% longer thanthan on mobile in 2020. However, users have tended to spend less time on websites since 2018, regardless of which device they’re using, which some attribute to a progressive lack of attention.

Another conclusion of the SEMRush analysis is that in the mobile search results, 8% of the pages belong to m-dot domains, ie pages specially designed for mobile devices and existing on a separate subdomain. Next, “A whopping 31% of URLs and 8% of domains completely disappeared from Google search results when accessed from a mobile device“.

11.-Clicks on paid ads

Up to four times as many people click on a paid search ad on Google (63%) than any other search engine. Also, 55% of people click on Google search ads They prefer text ads instead of Shopping ads/product listings (31%) and video ads (16%).

Corresponding Coupling, Users click on the paid search ads that are relevant to the information they are looking for online. Clutch surveyed 506 people who clicked on a paid search ad to find out why they clicked. One of the key takeaways is that 75% of respondents understand that paid search ads make it easier to find the information you’re looking for on a website or search engine.

Additionally, more than a quarter of users (26%) click on a paid search ad because it mentions a brand they are familiar with.

12.- Pictures count too

A third of all Google searches refer to an image and 13% of SERPs contain a 0Image package according to Moz. However, when we think about optimizing a web page to improve its positioning in search engines, we tend to focus on the text and forget the weight of images in SEO.

Among the properties of the image that should be noted, first of all, is the weight of the image, since its excess can slow down page loading and consume more megabytes than necessary. Image compression saved 25% of websites more than 250 KB and 10% more than 1 MB. These changes reduce bounce rates and increase page rank in Google SERPs.

Google search engine, business on the web, seo positioning