We are in an economic moment of instability, we know it very well! But the business must continue to function and for this we have to think about measures and strategies that enable us to maintain and expand our customer base.
It’s not about having more followers, it’s about making more sales. As Social Caffeine’s Lori Taylor said: “Fans are vanity, sales are health”. And if your brand doesn’t sell, it disappears. So let’s try to think together how we can sell more. And what is the best sales tool in history? Make our customers happy.
Would you like to know how to achieve it? I share with you below three creative ideas:
1-Do not increase prices (of some products).
In September, Estudio Numer posted the following message on his Instagram: “WE WILL NOT INCREASE THE PRICES.” It had more than 4,000 likes and 300 comments. Which, by the way, also happens in my consulting firm Despacho de Moda and many other brands and service providers in this industry.
What justifies such a strategy? In times of crisis you have to spoil customers and help them tend their pockets as a tool for attraction and loyalty.
Customers appreciate that you don’t raise prices for them and that you continue to spin the financial wheels of your business. When selling services, flexibility is greater than when selling products. However, that doesn’t mean you can’t replicate this strategy in your brand.
For example, you could communicate that the basics (the clothes your customers buy and buy again every year) stay at last year’s prices. It is very likely that this basics line has a permanent production in your brand or that you collect this type of product in your warehouse for years.
So it’s a negotiable product in terms of production costs, where your profit margin might be a bit less. And the customer, immensely happy.
2- Offer special discounts for a limited time
Another action that we can perform is Offer discounts for short periods of time or for a specific payment term. Everyone is aware of the prices at this time, but you also have to be very creative when it comes to discounts, so that the customer sees it as an invitation, a special moment and not overselling the rest of the season.
Consumers perceive the latter when, for example, as a member of a bank they receive weekly discounts of 20% to 35%. So In order to claim the full price of your products, it is ideal that the discounts are specific and limited in time.
Like what the Cloud Store offers, for example Carla says yes on rainy days: “Every way it rained stopped, so take advantage to come to the store while it’s raining with a 15% discount”.
This message is fun, invites you to shop on a day when you probably want to stay indoors, and tempts you with a whopping discount.
3- Generate unique experiences
Finally you could generate unique experiences for your customers. This doesn’t necessarily mean a big investment, it’s often more accessible than you think.
For example, you could generate specific courses or courses of interest to your customers. Recycled clothing brand Dacal held a workshop in August to demonstrate how to recycle shirts. By sharing knowledge, it not only offered an experience, but also gave its customers tools to recycle some of their clothes themselves.
But beyond that, he was able to show transparently what his work is like and why he has the prices he has, since it involves many hours of manual work and new ideas are constantly coming up.
So what I suggest is Focus your energy on strategizing not to attract fans to your networks, but to sell more to your existing customers or to new customers.
You can offer time-limited special discounts, generate unforgettable experiences and even not increase the prices.
In times of fierce competition, anything goes to win what little money customers have to spend on leisure products like fashion.
The most important thing is to be creative, original and not to forget to appeal to customers’ feelings, make them have a good time and make them feel like they are in an oasis of happiness when they share something with your brand .