3 successful sales strategies

In the world of e-commerce, there are different commercial strategies that you can apply to your business on special dates to make it grow. Some are a bit more radical and others more conventional.

The choice depends on the goal you have set for your business: Increase the average ticket price of your sales, increase conversion or make your customers more loyalfor example.

These 3 destinations are the most sought after by businesses as they can really scale an online business, and even more so on special dates like Christmas, Hot Sale or CyberMonday! That is why in this article we are going to tell you what are the best strategies to achieve them.

Read on to find out how you can achieve your business’ panacea.

1) Goal: Increase the average ticket of your sales

Your company’s average ticket is the result that comes out of it Divide your total sales by the number of closed sales.

To increase this ticket (and make it grow more and more), we recommend adopting a strategy that statistically yields excellent returns in online stores: the Free Shipping.

But be careful, we’re not talking about free shipping that applies to all purchases, only those that are “over a certain quantity”.

Why? Because this way you ensure that you can afford these shipping costs, knowing how much is the minimum you will receive for each customer who decides to take this action.

In addition, you encourage the growth of lower tickets to achieve free shipping and in this way increase the average ticket price! Is not that great?

This is how the Cloud Store does it oh my company!

Calculate the minimum amount that is most convenient for your business and use this strategy to apply on special dates!

2) Goal: Increase conversion

Every online business owner is constantly trying in different ways to increase the conversion of their business.

Therefore, to achieve this (big) goal, we suggest that you create not just a limited-time promotion… but for limited hours!

How is that? In English it is known as Lightning comes out and it consists of a promotion or discount that is only valid for a very short period of time (the number of hours that the company decides).

How does this work in the mind of the consumer? We find the answer in consumer psychology!It happens that the time limit deeply seduces your potential customers and tempts them to do so buy impulsively for fear of being left with nothing!

Within neuromarketing, this behavior conforms to the principle of scarcity, so use it to the benefit of your business!

3) Goal: increase customer loyalty

After investing so much money and effort to acquire a customer, you must focus on their loyalty in order not to lose them.

And while there are different ways to achieve this goal, one of the best strategies we can recommend is to build loyalty offer you a discount coupon for your next purchase. Yes, that simple and effective!

Many of our cloud shops use this strategy and achieve very good results with it. In addition, they tell us that their coupon usually has a Discount between 10 and 20%.

Since the goal is for the customer to make a repeat purchase from your online store (rather than keep up with the competition), why not give it a try?

Give him a price for the simple fact that he chose you! If you feel valued and happy, you will surely take advantage of the discount coupon that you received unexpectedly at the end of your purchase (we recommend emailing it).

bonus song: If you have a CloudStore, you can create it discount coupons with a certain percentage, for a fixed amount or with a shipping discount.

Do you like the tips? Which of the 3 strategies will you apply to your business? Tell us in the comments!