4 Benefits of Email Marketing to Attract Customers to Your Business

There is no doubt that the email marketing It is a very powerful tool for Convert prospects into real customers and keep themand its effectiveness is proven year after year.

And while there are some who think it’s an ambiguous and complicated strategy, the reality is that we’ve done it every time more options and tools to create email campaigns really effective as it is a versatile tool to publicize a service or product.

If that’s from a time to date, you’ve been wondering How to send bulk email from Gmail or other platform for attract customers to your business but you are not quite sure, in this article we are going to tell you some benefits of including E-mail marketing to your sales strategy.

1. With e-mail marketing you have a large reach

According to studies conducted by institutions such as Litmus, the 91% of users check their email every daywhich makes this channel of information one of the most universally used tools, especially since we can access our inbox from practically any device.

However, if you really want to maximize the reach of your marketing campaigns email marketingyou need to consider using templates responsive email.

That said, templates that can adapt the design elements to different sizes and screen formats allow you to significantly improve your audience’s experience and generate positive reactions.

2. You can address a relevant audience

The new rules have been in effect for a few years GDPR (General Data Protection Regulation) have forced website owners to obtain users’ explicit consent in order to send them marketing messages.

Nevertheless, and far from being an obstacle to the sale of your product or service, this regulation has expanded the possibilities Direct marketing measures for a high-quality audiencesince the users that make it up have heard of the brands from which they have consented to receive messages.

This is another advantage that the offers email marketing Compared to other media, which tend to be a bit more general when segmenting audiences.

3. An easy-to-use tool

While it’s true that email marketing is a sophisticated tool, it can also be enormous accessible when setting up a campaign.

In addition, there are currently many solutions in terms of e-mail for Companies adapted to different needs and budgets.

This is the case with SMEsthat you can use free mailing tools or low cost.

While large companies can hire the services of professionals specialized in this design and programming to implement the latest developments in interaction.

4. A scalable strategy

And another of the great advantages of email marketing is that it can adapt to a Database of 600 people or 60,000 people without having to invest an excessive amount of time and money.

As a matter of fact, the cost per user tends to drop significantly the larger the database.

In addition, thanks to this tool, you can campaign can transcend the physical barrierswhich makes it easy to introduce products or services to international markets with just a few adjustments such as currency and language.

If you haven’t decided whether or not to use this strategy for your business, here are some good reasons why you should.

Continue reading: 5 strategies to increase your website traffic from scratch