social trade

Social commerce has acquired particular importance in the growth of the internet in recent years, and even more so in this past year 2020 marked by Covid19. From Hoot suite, the world’s leading platform for social media management, show us the best practices for expanding brands’ social footprint and capitalizing on key moments to increase sales. Remember when you first heard about ecommerce? How much we have evolved since then, especially small businesses that have seen how a global pandemic has forced them to close their physical spaces but has brought them much closer to their public thanks to the internet and interaction through social networks.

But what do we mean when we talk about social commerce?

Social commerce is what happens when marketers take the best of ecommerce and combine it with social media. Today’s shoppers regularly turn to Facebook, Instagram and Twitter to decide what to buy online. Indeed, the latest data for October from the report Digital 2020 created by Hootsuite and We Are Social shows that 89% of people visited a store’s website and 79% made a purchase over the internet.

In addition, platforms like Instagram reported that 1.16 billion people worldwide were reached through ads on the social network. That’s why social media platforms are capitalizing on this trend by adding direct response buttons like “Shop Now” to their advertisements that encourage users to take action.

This demonstrates and encourages consumers to turn to brands’ social networks to learn more about their products and shop directly through them, demonstrating the potential value of social commerce. Why is it important to your business?

Makes online shopping more social

Malls may be becoming obsolete, but that doesn’t mean consumers want a solitary shopping experience. For this reason, social commerce enables online shoppers to consult with friends and family and show off their purchases through posts on Facebook, Instagram and Twitter, as well as sharing them via instant messaging. Additionally, most brands already have forums on their websites where customers can post photos and reviews to offer advice to other buyers and create a sense of community. Thanks to these new practices, your audience no longer needs to walk into a physical space to experience this shared shopping experience.

Reduce the friction of the buying process

A positive user experience is the key to customer loyalty. Consumers remember brands that made shopping quick, easy, and aesthetically pleasing. By eliminating the extra step of leaving your favorite social network to go to a website and buy a product, you can vastly improve the ecommerce experience for your target audience.

It gives you access to millions of people

Social commerce not only makes the transaction experience easier, but also provides you with feedback on your products. It is common for consumers to use social media to discuss and criticize an item or service. If something you’re selling isn’t working, you’ll know right away and can offer personalized customer service through the platform. Use feedback to do more with what works and improve what doesn’t work.

Social commerce is the present and future of online shopping

According to Digital 2020 data, social commerce has experienced spectacular growth, also linked to the Covid-19 pandemic, and 35 million users in Spain have made online purchases. If we look at the sectors where Spaniards spent the most in 2020 were tourism and travel (almost 22,000 million euros), followed by technology and electronic devices (almost 5,000 million euros) and fashion and beauty (more than 4,000 Million Euros). ). Still, the Home, Grocery & Personal Care sectors were up 18%, followed by Fashion & Beauty, which saw the strongest year-over-year growth in purchases.

In addition to social commerce helping brands increase their sales, don’t forget that social listening, or social listening, Helping your brand make the right decisions in your strategy is important because it helps you analyze and respond to the conversations that are happening on social media about your business. Finding out what platform people are using to talk about your brand and what social networks people are using to provide feedback is important because it allows you to develop an appropriate strategy to join the conversations through organic engagement and paid advertising .

Additionally, according to Hootsuite, social listening isn’t just about tracking metrics, it’s also about gaining insights into what current and potential customers expect from a brand and what can be done to meet that demand. View profiles and trends over time, not just individual comments. This general information can become the cornerstone on which the future strategy of the brand rests.

Social Commerce, E-Commerce, Network Marketing, Social Commerce, Selling on Social Networks