4 common mistakes online businesses make

According to comScore data, more than 400,000 searches are performed on Google, Yahoo and Bing every second in the US alone. More than half of the world’s population currently has access to the Internet. But in front of such a big audience there is also a lot of competition. Therefore, it is important not to make mistakes in the world Online storeotherwise you stay behind.

Why aren’t your online businesses growing?

If you’re investing time and money into a website, social media campaigns, or online store, but the results aren’t coming (ie the investment isn’t turning into increased sales), you’re probably doing something wrong. Here is a list of four common mistakes that prevent online business growth.

1. They rely on outdated strategies

technologies and business strategies are changing rapidly, especially when it comes to the Internet. What works well now may not be as useful a few months later.

In an article published in entrepreneurbusiness consultant Kimanzi Constable explains that while some traditional strategies are safe, such as B. Email marketing, but betting on “old school” methods can be a trap. You have to be careful though look for alternatives.

2. They’re just trying to copy the industry leaders

It’s natural for you to try to copy someone who is successful. However, consumers tend to follow the original and do business with them, and not with someone who just copies.

Business models and strategies that worked in one place may not work in another. The goal is to get your customers to like and trust you, which won’t happen if you’re not authentic.

3. They don’t focus on building traffic

It doesn’t matter how good, beautiful or mobile friendly your website is. If you don’t have traffic, you don’t have a business. There are many strategies to increase the exposure of your web, and you must use these channels to do so Conquer your audience and attract the attention of the target audience.

4. They rely too much on social media

This strategy is related to the previous one, as social networks are an effective way to generate traffic, especially in e-commerce. But be careful: don’t rely on them too much.

Mainly because these communication mediums, when they recognize the potential of the channels for generating leads, charge for the Advertisementto get better results. Find out if this investment is worth it.

If you have any doubts, suggestions or advice on this matter, comment below. Take the opportunity to share this content with your friends, colleagues and co-workers via social networks.