Everyone, especially those starting a business, is in the tireless search for new customers for our company.
This is a task that has always seemed difficult to me.
It is not enough to have defined an ideal customer and to offer a solution to a problem that hurts, but also You have to arrive at the right time.
This morning as I was preparing to write this post, I received a call from a credit card sales service. Something I really need because I travel a lot, but of course I already have it. That’s why what I told you about the right time to offer your product or service is important.
Of course Arriving at that moment is extremely complicated. You almost have to align the different stars in order for you to make a sale. That’s why I’ll give you up to 5 tactics you can use to increase your chances of getting a new customer.
1. The multiplier effect of prescribing physicians to attract new customers
It’s one of my favorite tactics. I have used it all my professional life and it has always given me good results.
It basically consists of Ask the person you are talking to if they know anyone who might be interested in the product you are about to present. It’s easy.
Once it’s clear that the person you’re visiting doesn’t need to buy your products and services, instead of ending the meeting and going home, politely ask them if they know anyone who might be interested in what you just bought , might be interested .
Usually each will give you a personal contact or two that you can call on their behalf. With the advantage of whether they might be interested in your offer.
This way, you align the interest with the right moment and you increase the chances of acquiring a new customer.
As my mentor told me: “Don’t let an informal meeting or conversation end behind closed doors. Ask about prospects and you’ll open at least two more doors.”
I think that’s great advice. Remember how hard it is to get a sales pitch. Well, with this system, the process is quite simplified.
One last piece of advice, which is also very important: Only ask for new contacts if you don’t see an opportunity to close a direct sale. We don’t want our customers to think that we’re only interested in pasta. and please do without fear and in a completely natural way.
2. The infinite power of intelligent networking in social media
Thankfully, today, thanks to social networks, we can interact with other people miles away. Networking Necessary goes through social networks and in particular Linkedin.
Linkedin offers you the opportunity to contact people who match the profile of your ideal customer. Which is fantastic. But at the same time you have to work hard on these contacts.
For starters, sending a friend request like crazy isn’t enough. it is important that you personalize the message and tell your interlocutor who you are and why you want to add them to your contacts.
Better a single contact in a day, but of excellent quality, than 100 in an hour that won’t get you anywhere.
by the way Don’t try to sell him anything on this first contact. Just hope he accepts you and try to wait a while before reaching out again.
Another valid way to meet new customers can be Twitter. Being very picky and following interesting people You can cook them virtually through the social network’s mention system.
By no means is it a quick process, but it is more than likely that you will eventually be able to hook up with these people.
3. The blessing of in-person events where you can share hobbies
Another tactic that has given me many interesting results is aparticipate in events or activities that really interest me.
It doesn’t matter if your thing is comic-con meetings, zombie parties, gastronomic societies, a soccer team, learning English… In all these events You will meet interesting people with whom you share affinities and who may need what you offer or introduce you to someone who needs it.
And in the worst case, you always had a nice chat.
Don’t know where to start looking for these groups of people, it’s relatively easy. register for meeting and find the group you like the most.
You have no excuse not to find new customers through this technique.
4. The irresistible attraction of being the speaker
Being a speaker is better than attending seminars and events.
Nothing gives you as much authority and gives you more visibility than presenting something in a conference room.
Humans are social animals. So when we see someone speaking about a topic in front of an audience at an event, we automatically think: You can’t be bad.
The challenge, of course, is to be invited to give a lecture. Of course that is difficult. but you can too grab the bull by the horns and organize events yourself. Once again, a meeting can come to the rescue.
That said, unless you expect to be paid to speak, it is clear that many people will come to you for advice and to give you their contact information. It’s an ideal way to attract new customers without using the cold door or introducing yourself for a change.
5. Active participation on Linkedin
This is another one of my favorite tactics for getting new customers.
If you are an expert on a topic and have a Linkedin profile, you can always share what you know by using Linkedin’s posting service.
I use it and you can see my posts here. Is a perfect way to get exposure and get new followers and feedback from your potential customers.
If you add the possibility to do this Conduct polls and send out some questions To get information about your contacts on this social network, you will start to break the ice and really interact with people. In this way, the chances of finding new customers multiply rapidly, because You stop being a stranger to become a reference for a community.
The good thing about this tactic is that in the end you don’t have to actively offer your services, people come to you.
One last tactic to attract new customers
Nothing attracts more than offering something for free.
My advice is if you can, offer your contacts on LinkedIn, Facebook, Twitter, Google+ etc a free webinar, something that is relevant to them and they need to sign up for it will leave you an email.
In this way, you can attract interested parties to your topic and later send them an offer.
It is clear that There is not yet a large oversupply of events of this kind and it is likely that it may even be something new in your industry.
This is a great way to get new customers with almost immediate effect.
One last tip at the end: Be clear about who your ideal customer is!
Yes, that’s the key.
If you’re interested in attracting new customers using any of the tactics I’ve presented to you, please get in touch Be clear about who your ideal customer is. You must have an x-ray of the person or company who can buy your products because they are essential to them.
This is the only way to be on the right track and not kill flies with cannon fire. Remember: you don’t have a huge budget for SEO, SEM, or TV ads.
Your time and money are very limited. So don’t waste time offering your services to people or companies who never do You will buy.
And you, which of the tactics I’ve outlined for attracting new customers do you like best?