A few days ago I talked about the importance of increasing conversion rate as a really effective way to get more sales: 5 ways to increase conversions. Today I will be more specific and I will show you 5 elements that, when used correctly, automatically increase our sales.
Within the website or online store, we focus on the specific pages of each product or service and the elements that make it up Most of the time, on these pages, the user decides whether to buy the product or request the service. Later, the user may decide not to make the purchase for other reasons, but without this first step it will be impossible to make a sale.
These tips will help you increase conversions, but if you want to dig deeper into this topic, there are some these ecommerce online courses a specialized school that teaches each of the e-commerce areas to enable students to manage their online stores and maximize their income.
1. Clear and detailed prices and options
Of The worst thing that can happen to an online business is that its users feel lost or cannot access information easily. You will surely leave the site a bit confused and will not want to return. Sometimes knowing the final price of your purchase becomes a mission impossible. In other cases, the problem is that there are no obvious differences between two services or products and it is difficult to know why one is more expensive or cheaper than the other. focus on Inform and highlight the options, differences, benefits and prices available to the customerso it’s very organized and you can choose to have all the information you need at your fingertips.
2. Clear and detailed images and videos
One of the disadvantages of online shopping is the Inability to touch, smell or feel the product on your own hands, as happens when we shop in a physical store. To compensate for this disadvantage We have the possibility to offer pictures and videos. But not just any picture. Of course, the images must be of acceptable resolution and show the entire product, but what if the user wants to see the back of the product? What if you want to look inside? Or get as close as possible to see its finish… We must be prepared and show a good selection of images that provide maximum information about the product. There are online shops where you can see how a piece of clothing fits you or how certain products can be combined. Think about the needs of your customers and try to cover them.
3. Clear and detailed product description
As with pictures and videos The description is one of the few elements available to the customer to get the information he needs about the product. It is important that the description contains basic data such as measurements, weight, height, color or other characteristics. The descriptions must be voluminous without becoming illegible paragraphs, Always emphasize the advantages with dots or bold and without failing to explain its particular characteristics and uses.
4. Use cross-selling and featured products
When a customer has decided to buy from our website, the hardest part of the journey is already behind them. One of Opportunities for a business to increase salesis that the same number of customers buy more products. Cross-selling or referrals consist of Offer to customers who are already purchasing other related or complementary products – sometimes with a discount – this can be useful for them. It is proven that the system works and the number of products sold is increasing. So if you’re still not using it, what are you waiting for? In a future article, we will analyze some of these strategies in depth.
5. Offer free samples or trials
Oftentimes, despite clear images, videos, and product descriptions, users do not decide to purchase a product or service fear that they will not be satisfied. A good solution is Offer free product samples or trial versions or “free trials” of the Service. It’s not always possible to use these measures, but you can invite people to try the products in your store or offer Tupperware-style meetings to bring your products closer to customers. If it’s a service, you can always offer the first few days free, a free estimate, etc. Be sure to place the option in a prominent place on the page for users to choose “Try.” Surely many of them will become customers.
Do you know other ways to increase sales with the items we have on the product pages? Have you tried any of these tips? How did they work for you? Thank you for your comments.