5 legal tips for your online shop

This is a guest post from Paula Rossi The Mini Pymera group of specialists in various disciplines who train and support entrepreneurs.

If you are starting (or about to start) an online business, there are a few legal aspects to consider. The five members of LaMinipymer consider it very important andObey all the laws, so today we are going to see some tips so that you can do it successfully:

1. Register your brand

The brand is the name of your company, with which you will market your products and services in the market. By registering, you can not only prevent use by third parties, but also You will always legally protect the work and money you invest in your business..

2. Use your own content or ask permission

Ideally, you’ll have self-produced content to promote your products or services, but if that’s not possible, Make sure you have permission to post and share content stranger on the internet. Authorization must be explicit and take into account all possible uses.

If you need to use images, you can opt for a free photo bank.

3. Take care of your customers

Consumer rights also apply online. Make sure the following aspects are clearly stated in your virtual store:

• Conditions of Sale.
• delivery times.
• Payment Methods.
• shipping arrangements.

In addition, it is important to have a return and exchange policy.

4. Have clear rules

If you have a website, make the terms and conditions, privacy policy, intellectual property policy and cookies available to your current and potential customers.

These documents set the rules of the game for your online business. Don’t overlook them, they are very important for your company’s image.

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5. Do email marketing wisely

Under data protection law, we must have the express consent of anyone to whom we send an email promoting our products or services.

Benefit from trade fairs, showrooms and networking events Build a database thoroughly. Aside from complying with the law, it also helps you know your audience and make more effective business decisions.

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