6 Key Considerations for User Experience on a Modern Web

Nowadays the internet is full of companies and businesses that have their own website. There are so many websites that the competition gets fierce on many occasions. That doesn’t mean there isn’t room for your own business (the reality is that there is a lot of supply but also a lot of demand), just that you should keep in mind that you need to differentiate yourself from the rest. Because of this, user experience becomes fundamental.

When we speak of User Experience (UX) we are referring to all the measures taken on a website so that those who choose to browse it have the best possible experience. That’s what UX design is for. It is important to emphasize that all the measures taken are the result of analysis and research into the preferences of surfers on different websites.

There are platforms to create a website that contains recommendations. At the same time, the templates that allow you to implement website builders take into account all the analysis that is done in terms of user experience. zyro, for example, is a free website builder that includes an AI-powered heatmap. This map describes how users interact with your site, what to focus on, and what you need to change to make your site more user-friendly and user-friendly.

If you’re interested in getting your website chosen by surfers, consider these 6 key aspects of user experience on a modern web.

1. Accessibility

Consumption via smartphones and tablets is increasing. It is a fact that in the early days of e-commerce, people preferred to shop via computer as it gave them a more complete view of all the actions that needed to be performed to complete the conversion. This changed many years ago with the advent of smartphones. Nowadays, most people surf the Internet with mobile devices. For this reason, a responsive website is essential.

A responsive or adaptable website makes it more flexible when accessing or navigating the page. In other words, the design adapts to any device, improving accessibility.

2. Type of navigation

Navigability is fundamental to user experience. When users enter a complicated website where they cannot easily find what they are looking for, they leave without doing anything. On the other hand, if the page is intuitive, it doesn’t require any extra effort to achieve the conversion.

For your website to be easy to navigate, it must have a simple and clearly laid out main menu. It applies the textual traversal that each user goes through (aka breadcrumbs in the computing world) so they know where they are. It is also recommended to limit the navigation options, if you go too deep you can lose the navigators.

3. First of all very simple

When you create your website you want it to be the most complete in the world. Therefore, the main intention is to put everything you find on it when it comes to customizing them. That’s a big mistake.

Pages that contain a lot of visual information tend to be heavy and cumbersome for users to abandon (which increases the number of pages). bounce rate). Instead, you should think of simplicity, but above all, simplicity.

4. Don’t think about yourself, think about the user

The user experience, as we have already said, are the actions taken on the basis of a previous analysis. Before you take any action, it’s important to analyze what your website visitors’ needs and preferences are, and how you can make it easier for them to take an action.

To find the best options that will make your website friendly, it is recommended to perform A/B testing. That is, two possible scenarios are developed to visualize which is the most chosen or the easiest to use.

5. Follow the main style

It is important that when creating the website, you follow a style throughout the site. If you use two fonts with a certain color on the homepage and different topographies with different colors on another landing page, they will look like different websites.

You must follow a style correlation to strengthen the brand image. This consistency is essential for users not to feel lost while browsing the site.

6. Provides security and trust

Users need to be sure your site doesn’t contain any in order to take action, share data, or achieve a conversion malware and that your data is protected.

Cyber ​​attacks are commonplace on unsecured sites, which is why you should consider getting SSL certification to take care of your website and visitors’ data. At the same time, you convey credibility as this certification ensures that you are a real company.

As you can see, delivering a good user experience isn’t as complicated as it seems. If you keep these key aspects in mind and take the right actions, you can be one of those websites that stand out and get users chosen again and again.