Social networks are channels with a lot of revenue potential, but you have to know how to use them! we share you 7 original content ideas to boost your business. Find out what other brands are doing on their networks to increase their conversion rate!
Why think of content ideas to sell?
It’s important to generate content that will help you showcase your products in more creative ways and communicate everything behind your brand. Users – and your prospects – search for more than “just products”. when browsing the platforms.
If you know graphic design, don’t worry! There are tons of tools on the web to work with templates, for example, which are pre-made designs that you can customize to suit your brand and goals. For our part, we have designed these banners for you to use in your networks, download them for free!
Today we want to share with you 7 Creative Content Ideas Other Businesses Are Using to Boost Sales. This is a great strategy that will help you understand how to sell online and attract more visitors to your store. I hope they inspire you!
Idea #1 – Tutorials with ideas on how to use your products
One of the best ways to show off your products without constantly selling them is with videos or photos where you give ideas or show how to use them. Showing is always more powerful than telling.and tutorials are a great way to put this into practice.
the girls out The Dignanis You are a great example of how to create this type of content to inspire your potential customers with thousands of ideas to use the scarves you sell in your store.
They do this both with tutorial videos and in their photos where they show different usage ideas.
In this way, they not only talk about their products, but also inspire with ideas for their application.
This is far more appealing than a direct message, it builds and strengthens the connection between the community that follows you and your brand, and as if that wasn’t enough, increases the likelihood that someone will want to buybecause you inspire him with a use or idea that may not have occurred to him.
Idea #2 – Answer frequently asked questions in an original way
Moving on to content ideas to create with your brand, another is Answer frequently asked questions from your customers in a more creative way than the typical question and answer page. What if you created a more original video or tutorial?
In this way, They use the questions they always ask you to create content and also enhance the shopping experience any prospective customer who has the same question before taking the final step.
the girls out edgeFor example, she created a story on Instagram with the Step by step to install your organization panels. It was probably a common doubt that many people had before buying it, so they turned it right into a story for everyone to see.
Or the girls out Clara and yolk who have created different sections in their store to answer the most frequently asked questions how to choose the size of the ring, how to place the openers or how to clean the accessories.
Idea #3 – Share the why and story behind your products
Another very powerful way to create content for your brand is through storytelling the why or the story behind your products.
There is always a story. For some reason you started the company you started and chose the products you chose. Sharing this is a great opportunity so that your potential customers connect with your brand in a much more emotional way. So it’s not just about selling or that they pick you based on price alone, but that they see there’s a lot more to it than that.
For example tree is a brand of backpacks made from recycled paragliders. It’s not “just another backpack”. There is a story behind every productrelated to the use of sustainable materials and where was this fabric before it became a backpack.
They are responsible for showing and sharing all of this so their potential customers on the other hand can find out and see the soul and story behind their products.
Idea #4 – Creative alliances to show your products in action
form alliances with other people, so that it is not always you showing your productsis also one of the most attractive content ideas.
the girls out edge They recently did this in a super original way. They know their organizational boards are a great product, for example for creative entrepreneurs who need to have their work items within reach and in order.
So they called 15 entrepreneurs to a photo session (which they organized) where they were asked to bring their favorite work items. In this way, incredible photos of their panels were created, showing the variety of shapes and uses.
In addition, each of these 15 entrepreneurs shared the photos on their own networks with which, increased the number of people they reached with their brand.
This is a very original collaboration because, as we can see, alliances don’t always have to be with influencers with thousands or millions of followers, or pay a fortune for a mention.
It’s often preferable to do it with people who have fewer followers but a lot more Interact with your audience and reach a 100% online audience who you are interested in contacting. By adding 15 entrepreneurs at once, the multiplier effect of having all their panels show was great!
Idea #5 – Your own customers to show your products in action
Similar to the previous point, is a good alternative Use the publications of your own customers to show your products in action.
what better than the people you’ve already chosen and like what you’re offering to exhibit and help more people get to know you?
Julia Santini is a great example of this. She is a fashion designer and organizes afternoon tea every month. At these meetings invites her key clients to try on dresses, spend an afternoon with her, and take photos.
It’s a great opportunity Stay connected and learn more about your audience, in addition to the exclusive and privileged treatment of its most loyal customers. And of course in a very original way Have plenty of photos of your garments used in different models!
Let’s keep learning about original content ideas for entrepreneurial networks, there’s a lot more to come!
Idea #6 – Content that educates about the benefits of your products
These releases depend on the type of product you are selling. Not all products solve a specific problem or have a specific benefit that can be talked about, but if your product falls into this category, you’ll love this idea and it will be very useful.
For example, Ponchi ponchi is an educational toy brand and its creator is a child psychologist. She uses all her experience and knowledge to talk about it the benefits of its products for child development.
He doesn’t spend his time just talking about his products, rather he talks about the biggest benefit parents seek when buying this type of toy.
Win over your potential customers exchange of tips and useful information, help them encourage play and development in their children.
Idea #7 – Creative photos to show your products in different uses
Last but not least, your photos are an important piece of content to attract potential customers to your brand.
The problem is that we come across so many, many images on a daily basis that, in order to grab and attract attention, You have to use creativity and try not to show your products to everyone in the same way.
Remember that your potential customers see thousands of photos on their social networks every day. To grab their attention in a few seconds, Your photos must be different from the others.
We know this is easier said than done, but in today’s 100% visual world we live in, skipping quality photos is hardly an option. At least from your main products.
They don’t necessarily have to be with a professional production, but they do well thought out and of high quality. Because it’s the first filter that gets someone interested in seeing and learning more about your brand.
the boys out ringo You are a great example: you have focused your entire store around a single product type and created original and attractive photos to show it in different usage situations.
¡Hopefully these examples of creative content ideas will inspire you to think about new possibilities for your brand!
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