The business universe is extremely dynamic: practices, methods and trends are constantly changing. With the organizational communication happens the same. So it’s interesting to take a look at the top PR trends for 2016 and see if your business is prepared for what’s coming.
Organizational Communication: Trends for 2016
Forbes magazine published one List of seven trends for professionals in the field of organizational communication in 2016, the main aspects of which are the following:
1. The traditional release died
Forbes says you will unless your company is Apple or you have a truly innovative product wasting time and resources Writing press releases to get journalists to treat them as news. The trend in corporate communications is to find new ways to break news using social media, video and digital influencers.
2. Thought leadership
Thought leadership is a marketing trend in which managers and companies position themselves leaders in their industries. This creates great opportunities to think about organizational communication tactics and campaigns.
3. Content Boost will be more critical
There are currently numerous channels to spread a message, but you need to know how to use and leverage them Expand your content to get more audience.
It all starts with the quality of what you deliver to your audience. If you have good content, amplify it for an audience where you want to get becomes much easier.
In addition to social networks, it includes new formats for generating leadsWhat Infographics and Articles in the corporate blog, always taking into account the specifics of the channel.
4. Content to Combat Negative Propaganda
To combat the hater (haters, in free translation) of the internet, you need to prepare your team on the best practices for dealing with negative people, situations and experiences and try to prevent them from becoming a PR nightmare. Ignoring people who badmouth your business can be harmful.
5. Online Reputation Management
If you distribute information to journalists, these professionals will surely learn about you and your company’s activities. If there isn’t much information available on the web (or if the content is negative), chances are they won’t pay attention to what you’re trying to report. To avoid this, manage your online reputation by creating and publishing content quality content.
6. Work with influencers, not followers
It’s better to have a slightly smaller network of followers, but of higher quality and such love your brand and the content you generate, rather than many more people following the news without commitment. Focus on becoming an influencer for the public in your industry and building a loyal and engaged network of followers.
7. Creation of Paid Content
The promotion of paid content and advertising on social networks can help you with organizational communication strategy by promoting innovative content that you have created to reach your audience.