Summer may seem like an inadvisable time to start sales strategies, but the truth is that many companies use this time to improve their website, their processes and plan the actions they will implement from September. Yes, contacts are made almost exclusively via e-mail in summer, replacing calls and visits. Therefore, it is important that we learn how to write emails that sell so that these holidays are a profitable time and not just rest.
Luis Monge Maloan expert in B2B sales, gives us some advice on how these sales emails should be so that no one can resist answering them, even if they read them from the most paradisiacal beach.
The training here should be brief
Due to the fact that an inbox full of unopened emails already causes some anxiety, this is triggered when you find endless text when opening the email. So the first trick is to be brief. “You don’t want the density, you feel lazy and even anxious. So if you want the email you send to be read, you must first remove anything that isn’t necessary for the delivery of your message,” he says to Monge, who recommends getting rid of anything unnecessary from Good Morning -Greeting to the thousand thanks for coming and good day.
Start with the goal
“If this email has a goal, start with it,” says Monje. If you’re holding a meeting, hosting a webinar, or any other goal, get to the point and jump right into your pitch. Not only does this keep the recipient from becoming lazy, but it also makes the recipient unconsciously feel “in a hurry” to decide whether to accept or not, and therefore respond. Rules of etiquette, forget the rules of parenting and learn. Don’t text too much or refrain from flattery, especially if you don’t know this person at all.
Two sentences may suffice
Think of the message you want to convey and translate it into two sentences. Once you have achieved them, summarize them. When our recipient finds an email that can be read at a glance, it’s possible that the best way to thank us is to reply to it.
The importance of the matter and two more tricks
It may seem obvious, but it’s a field we often forget to fill in. “You can’t see anyone who won’t answer the door for you, talk to someone who doesn’t answer the phone, or wait for an answer from someone who doesn’t click on your issue. Write a bad topic and you’re dead. If the matter draws attention, we’ll open the mail.” This specialist is also used to recommending two tricks that work for him. One is to pad the subject field with “no subject” and another is to make some minor misspellings in the subject. The reason is that the recipient loses suspicion that it is a commercial email. Likewise, if the topic sums up very well what we want to convey, it may make them want to reply even without reading it.
Remove the signature and the Do Not Print message.‘
Monge Malo believes that “the signatures in the emails are pure corporate ego” and that they don’t provide any relevant information or anything in the sale. It is often used to place an endless list of social network icons and even decorations that are not only unnecessary, but also add a sense of “overload” to the mail. “You have to get to the point, not turn the law firm into a catalog of services.”
He also recommends avoiding the persistent message “Please do not print this e-mail” because, in his opinion, this wastes space, the recipient generally does not want to use more ink and paper than is practical and, if he prints it, also because he needs it.
nothing to thank for
“Not writing a ‘thank you’ or skipping the ‘sorry to bother you’ can be radical, but the idea is to simplify the message as much as possible. Anything that is superfluous or doesn’t get us straight to the point is unnecessary.
In the era we live in, poor education is about engaging and being boring, not about not picking up robot formulas that we all know mean nothing.”
Watch out for spelling mistakes
Monge says that rules are made to be broken, but only if they are mastered. Spelling in an email must be scrupulously accurate, unless it is done on purpose. “Depending on how you go about it, misspellings can convey an image of unprofessionalism that won’t get anyone to do business with you, or the ideal relaxed and carefree tone to create closeness and trust.”