Online sales channels are the digital media used to generate brand awareness and attract potential customers. In this post, in addition to your virtual business, we will share information about these 8 sales channels so that you can boost your business:
- Instagram shopping
- the facebook shop
- WhatsApp business
- affiliate program
- email marketing
- Google ads
- Tik Tok Marketing
- Google shopping
At Tiendanube, we want your goal of generating online sales not to be a headache for you, quite the opposite!: that you can have at your fingertips various resources that will complement your online store and help you increase your sales.
That’s why we’ve prepared this article, but first let’s see what sales channels are and how they can help you boost your business.
What is a sales channel?
A distribution channel is any medium through which brands promote themselves and present their products to their ideal consumers.
Another commonly used definition includes all channels involved in the development of a product, from its production to its consumption. This includes the means of disclosure and advertising.
Distribution channels are divided into online and offline. As we talk about the digital environment, we will look at online channels, which are currently a great opportunity to increase sales and grow all types of businesses.
Next, we explain what the eight most popular online sales channels are and how you can use them to take your brand to another level.
Online sales channels to complement your e-commerce
The first of the online sales channels that we want to recommend is Instagram Shopping, which allows you to get involved Labels with the prices of your products in publications by feed, stories Y roll.
This way, when your followers click on these tags, Instagram will direct them directly to your online store for an easier purchase.
Lourdes of the Cloud Store oh my company ensures:
“One of the advantages of Instagram Shopping is that it is very easy to sync from Tiendanube and if you change the prices in your online store, for example, they are automatically updated in the Instagram tags.
In addition, there is no longer an “inbox price” for Instagram shopping, but a direct link to the shop is generated. A) Yes, the user has everything ready for purchase!“.
And if you want to learn some tricks to sell more on Instagram, don’t miss Tiendanube’s advice pepper:
2. The shop on Facebook
The second online sales channel that we recommend is the Facebook shop (or Facebook). Facebook shops), a Tab to add to your brand’s profile on this social network to show the products you sell in your e-commerce.
When your potential customer wants to buy them, Facebook redirects them to your online store simply by selecting the product. That means it works similar to Instagram Shopping.
Franco, the owner of the Tiendanube Wild Citytells us about his experiences:
“Shop on Facebook is a tool that we built right after it was released because the customer browsing Facebook can be closer to the brand’s products.
Besides, it’s a completely free resource and has no additional commissions for sales that are generated.
The shopping experience from mobile is very good because it is never necessary to change the application: you shop directly on Facebook and you are taken to the store checkout.”
At this point you are probably wondering whether it is practical for you to use Instagram Shopping, the Facebook shop or both as an online sales channel, right?
The answer depends on where your target audience is: what’s the point of making an effort on Facebook if your target audience is on Instagram and vice versa?
3. WhatsApp Business
The third online sales channel that cannot be missing in your strategy to facilitate (and increase!) your sales is WhatsApp Business. Do you want to know why? Franco tells us how it benefited his business:
“Since our audience is very millennial (and doesn’t even check email), one of the tools that has worked really well for us is WhatsApp Business. So can customers write often and clear any doubts they have of the product and even know the status of your order.
In addition, if a customer is near the showroom, he can send us a chat and ask us about the stock of a desired product, so that he organizes himself to visit us.
The biggest benefit of WhatsApp in our business is the trust it inspires from our customers and the immediacy of communication: both of which greatly improve customer service.”
4. Affiliate Programs
The fourth online sales channel we recommend is affiliate marketing. Ideal if you don’t know much about marketing and want to increase your sales.
How does it work? Affiliates promote your products or services through their social networks or websites in exchange for commissions.
See how the Tiendanube Nicole Store Use this strategy with influencer Agus Ramos Mejía from @look_connected!
5. Email Marketing
The fifth online sales channel we bring to you in this list is one of the best ways to connect with your audience.
The main benefit of email marketing is that it works for both Win new customers and keep existing customers. It also serves to increase your purchase rates.
Here you can see how the Tiendanube That’s Merry Christmas create attractions Newsletter to disseminate information about its products and promotions.
6. Google Advertising
The sixth online sales channel that you can try in your business is Google Ads. One of the most popular for its effectiveness, allowing brands to reach their target audience while users only see the ads relevant to them.
When you advertise with Google Ads, you can advertise on two major networks: search and display. This will enable you appear when users perform a related search or influence users you don’t already know (through remarketing techniques).
Luciana Goldstein from Cloud Store Ponchi ponchi explains how he combines this sales channel with his content plan:
“The best strategy that works for us, not just us, but any online business, is a balanced relationship between content and digital marketing tools.
A company with spirit, with clear suggestions and an audience of followers interested in what you have to say is just as important as a Google Ads campaign.”
7. Tiktok Marketing
The sixth online sales channel that cannot be missed as long as the tonality of your brand corresponds to this style. We’ve already talked about other social networks like Instagram and Facebook, now it’s time for the fastest growing app in recent years: Tiktok.
Although many of its e-commerce tools are not currently available worldwide (such as Tiktok Shopping, which aims to facilitate the purchase of products directly from the application), more and more brands are taking advantage of its other features to attract traffic to your website and boost yours Sales volume.
It is ideal for connect with younger audiences as Generation Z represents the largest percentage of users of this video application.
See how Salvaje City and This Is Feliz Navidad are using it to showcase their products!
@wildtown Total beige summer version 🏖☀️ #menswear #MenStyle #Beige #TotalBeige #MenOutfit #to you #to you #fypシ #viral #Trend #wildtown #Fashion #FashionMen ♬ Own brand Freestyle – FelixThe1st & Dreya Mac
@thisishappychristmas New things have arrived! #smallbusiness #New #Trend #Summer #arg #New #naruto #Harry Potter #Hogwarts #thisismerry christmas #Trend alert #toyhistory ♬ we are original – xingzhangx0
8. Bonus: Google Shopping
Finally, we would like to recommend Google Shopping. An online sales channel similar to Google Ads but with some additional features to help you increase your sales.
These are the products that appear in the form of a carousel above organic search and ads.
To use it, you need to complete registration on Google Merchant Center, integrate it with your Ads account and create a Google Shopping campaign.
The main benefit is that in addition to the text, users can see the Photo of your products and the recommended price in the search results.
Notice that in the era millennial, technology and economy always go hand in hand! Keeping up to date with the trends and new eCommerce tools will keep your business growing and so will your sales. 🚀