You are already promoting your business through Instagram. Only after being followed by your own friends and being very careful with the first photos do you realize that the number of followers is stagnating. Does it sound familiar? In this article you will learn how get more followers on instagram with eight simple tips for using the social network as a feedback channel.
Instagram makes it possible to strengthen the institutional image
With over 400 million users Active monthly and with only five years of existence, Instagram became the second largest social network in the world in terms of number of users, losing only to Facebook, which became the owner of the platform in 2012.
For Bruno Tassitani, Director Digital Intelligence and Media at Hangar AG, the social network enables companies the attention of the target group and strengthens the institutional image as it is possible to engage in dialogue with customers and spread services and values through images, videos and interaction.
But not only that. When used correctly, Instagram allows attract consumers, which acts as a virtual marketing platform. the recent advertising system It is an example of the social network paying special attention to brands.
Gustavo Monteiro de Carvalho, marketing and planning manager at Nascimento Turismo, observes that some segments are more attracted by the image, such as fashion, travel, art and lifestyle. “The profiles of the companies with representative images that interact with the followers Giving advice and idealizing dreamsthey will attract a lot of “likes” and follow them, having the opportunity to convey the brand’s message and even advertising,” he guarantees.
How to get more followers on Instagram
Below you will find 9 practices to have more followers on Instagram and increase the impact and visibility of your products and services.
1. Create associations
Find out who influences your target audience and build partnerships to promote your products, services and events. Therefore, You are doing the legitimate business in front of the eyes of those who follow these popular people.
2. Invest in ads
Instagram makes it possible to create businesses Videos up to 30 seconds B. with “buy now” or “install now” buttons that encourage targeted users to interact with the company. The public can be defined by insights similar to those of Facebook Ads.
3. Attention to content
It is necessary to create quality content, ie language oriented the platform and your target group. This can be done through original photos, memes, videos… it all depends on the people you want to conquer.
4. Add the place of publication
In accordance with an investigation carried out by the company Simply Measured, the place of publication tends to increase the attention inside a 79%.
5. Interact with similar profiles
start following Profiles with common interests, give them likes and comment on their photos. Often this helps to get more followers on Instagram.
6. Leave the traditional
Just because everyone is doing something doesn’t mean you should be doing the same. Try to create one own language interact with your audience and focus on original content that attracts attention.
7. Use hashtags
The advice is old but still valuable. not save in the number of hashtags in the publications, as these increase visibility and attract new users. A good tool for spotting trends is the websta.me.
8. Arouse interest
ask questionspromote campaigns and encourage your followers to share your posts with other users to increase impact and follower count.
Never buy followers
If you have thought of paying to get more followers on Instagram, it is better to give up this idea. “Buying followers is always associated with something negative,” warns Tassitani. In addition to not interacting with the publication or placing likes that Fake users are excluded periodically via the platform.
Finally, the specialist explains that the best strategy is to focus on quality of publications. “In order to increase reach, the ideal thing for the entrepreneur is to always focus on the user and create publications, ads or videos that are really relevant and appeal to the target audience,” he explains.