When you needed someone to listen to you. When you had to dress up for a school play. When you couldn’t fall asleep and wanted her by your side. One thing is clear: your mom was always there.
Mother’s Day is just around the corner and everyone wants to find the perfect gift for that special someone. That’s why we want to give you some tips so that you can sell more in your online store in the days leading up to this date.
1. Offer discount coupons and special promotions
A great way to encourage purchases from your online store is Offer discount coupons and special promotions. Through the coupons you can:
- gain new clients: Consumers are constantly looking for special offers or promotional prices, so this factor is often crucial when deciding on one store or another.
- Win back customers who have abandoned a purchase: It’s always a good idea to offer discount coupons to those who were about to buy from you and regretted it at the last minute. Send them the voucher to their email address to keep them coming back.
- customer loyalty: If you offer coupons to customers who have already purchased, you have more chances that they will do so again.
On the other hand, it is also interesting to generate special promotions for Mother’s Day, such as a pack with different products related to this day. For example, if you sell clothes, you can group some clothes and an accessory, e.g. B. a bracelet or a necklace.
2. Create an online communication and marketing strategy
It’s important that you can Planning a good online marketing strategy to generate more visits and attention for the offer of your shop. There are many tools you have at hand in this area, however Two must not be missing: Email Marketing and Social Networking.
Therefore, we recommend that you create email marketing campaigns with 100% content dedicated to Mother’s Day, containing your company’s news for this date and inviting people to enter your store. It is advisable to start these broadcasts in advance; a week or a few days in advance is sufficient.
On social media, it’s also a good idea to start talking about Mother’s Day a few days before Mother’s Day. By doing this, you create expectations and help people remember that they need to buy a gift.
Next, when you write in your own company blog It’s also important that you create an article or two on the topic.
3. Create a thematic competition
And since we are talking about social networks, this can be a good opportunity to do so Create a themed contest and encourage visits and sales to your online store.
Platforms like Facebook and Instagram are ideal for spreading this type of sweepstakes. You can ask your followers to upload photos with their mothers, share an anecdote with them, or simply share the post on their walls.
4. Make your business visible
If you’re generating discounts and preparing to sell a lot in the run-up to Mother’s Day, we recommend investing some time and budget two key actions: online promotion and SEO optimization of your store.
There are many alternatives available to you for online advertising, but if you are on a budget, you might want to focus on the two most popular ones: Google Ads and Facebook Ads.
On the other hand, your virtual store needs to be optimized to rank well in search engines (that’s what SEO is all about). So, be careful how you write the product titles and descriptions, the keywords you use, and the links. that you receive from other websites. Learn more about SEO in this article.
5. Adjust the design of your website for the day
Forever It is recommended to match the design of your website to the special datesGenerate identification with consumers and make your promotions stand out.
An easy way to align your design with Mother’s Day is Use free Tiendanube banners. Multiple models and sizes are available, allowing you to save time and budget to quickly communicate your news on this date.
6. Plan and control your inventory
All the efforts and actions you take to increase your sales on Mother’s Day can result in you getting a lot of orders in the previous days. It means that You must be prepared to comply with all orders in a timely manner You arrive at your store.
Make sure you have enough stock (especially for special offers) and make sure that the items available in your store are always up to date. When a customer buys from you and that product is out of stock, you’re creating a negative experience that’s difficult to counter.
7. Optimize shipments
along with the stock It’s important that your shipping capacity is up to the task this date. Maybe you get a lot of orders the week before (and even the day before) and people want the product by Mother’s Day, not later.
Therefore, clarify very well what the shipping times are and see if you can offer shipping on the same day or at least within 24 hours of the purchase confirmation. This will encourage last-minute purchases, although you’ll have to calculate whether you can afford the cost or pass it on to the price of the product.
8. Create special packaging
Just as we advise you to adapt the design of your online store to the meaning of Mother’s Day, you can also apply this to the packaging with which you deliver the products you buy.
For example, if you have already created packaging (e.g. a bag or a box), you can add a small card for the shopper to complete with a Mother’s Day message. This makes life easier for your customers, because they only have to deliver the gift without having to worry about anything else. Discover more ideas for your special packaging.
9. Generate added value with every purchase
Which is very important to ensure your customers’ shopping experience is flawless. We’re going to give you two ideas, but at this point, feel free to think of anything you can think of to please your buyers.
For example, if they buy from you on these days, you could give a discount voucher for their next purchase as a thank you.
Also, it’s a nice touch that you send an email when Mother’s Day comes, not just to say thank you to everyone who has shopped with you over the past few days, but also to say hello to all the moms .
Now you know how to make the most of this special day! will you miss it 😉