You can see Betabrand.com in two ways: as an exclusively online fashion brand that avoids all the hassles of physical stores, or as a company that enters a mature, saturated and extremely complicated sector where it proposes new ideas in the form of innovative products that each Renew week and that not only plays with the concept of innovation, but also with the ideas of exclusivity and scarcity: limited editions that are better bought before they are gone. something must know Chris Lindland, the founder of this company – who had no experience in the fashion and retail industry – which is unknown to the rest of us as he expects to raise two million euros this year and has received funding of more than one million. Online fashion is not only a good idea, but also to renew an exclusive catalog every week.

ideas, business ideas