Together with their cousin Martín Cabrera and their mother Ema Werner, María and Dolores manage this constantly evolving company that wants to explore new market horizons.
How does the creation of a new article work?
Whenever we have to think about how to develop a new product, we always look for different references. From wildlife to movies, music references or other settings that aren’t so directly out there but also help us create.
What brand strengths could you highlight?
I think one of the good things about the brand is that we use a lot of tools and in a very consistent way, with each of the parts integrating well with each other.
For example, Clara and Yema have a good presence on Facebook, they also use a lot of Instagram and are responsible for collecting emails from their potential customers to later run newsletter campaigns.
Instagram picture by @clarayyema
Regarding Clara y Yema’s after-sales service, María assures:
We know that attention is very much needed at the moment. So in that sense we try to answer emails immediately, we try to have a chat on the internet where we are available 24 hours a day. if anyone wants to write to us or ask questions.
Get to know the complete history of the brand in the exclusive video!
Here you will find:
How to make money from advertising
Wondering how to make money from advertising? On this occasion I present several business ideas related to this sector. I ...
4YFN, the big networking event for startups in the field of “mobile” is approaching
More than 350 international startups will be exhibiting their latest industry products mobile phone, mobile phone in the “Innovation Market” ...
Entrepreneur Award 2015
The eleventh edition of the Entrepreneurs Awards, sponsored by Vodafonein cooperation with Eleven Foundation, European University, i educate, DHL, Epson, ...
Jam like grandma made
The idea of becoming an entrepreneur came to Fraser Doherty before he was 14, when he started making jams in ...
IEBS launches its free online courses and workshops for the month of March
IEBS Business School, the digital business school for online training, offers free weekly training through seminars, webinars, workshops and events ...
Let’s see if the business you are starting passes this quality test
The test was designed by the entrepreneur Sergio Montoro It's been a while, but it's still very useful. scalability It ...
Emilio Restoy Zamora, President of Diego Zamora Group, dies
Emilio Restoy Zamora was the son of one of the three founding brothers of the group, whose history is linked ...
Remarketing tools for your online store
Remarketing is the strategy that identifies the user who has already entered your online store or website and allows you ...
RITSI State Congress
In this sixth edition The meeting once again focuses on computer security, robotics, artificial intelligence and everything related to web, ...
Vicente Nadal: Asperger’s at the forefront of marketing to photographers
He says Vincent Nadal that if I had known that I had Asperger's Syndrome, of course I would not have ...
The agency that financed itself by selling cows
It's similar to the greats in that there is no MBA, that it started in a garage and in payroll ...
Listen to the podcast “How ECOALF started with Javier Goyeneche”
Sustainable entrepreneurship is essential today, but doing it in a profitable way is not easy at all. Fortunately, we have ...
self-awareness for motivation
October is the month when the fall planting season begins.Planting one crop or another is no trivial matter for a ...
3 clever tips for negotiating an investment round
You already know the basic theory: when you start working on a funding round, you should think first of the ...
bicycle logistics
Mensos is one of the 67 bicycle logistics companies that have emerged in Spain in recent years under the sign ...
9 Ways to make money with Twitter and monetize your account
Earning money with Twitter has become a great strategy for those who carry out activities in the digital ...
Don’t miss the podcast: “Artificial Intelligence” with Marta Villegas from BSC
There is a lot of talk about artificial intelligence, but we are also interested in the human intelligence behind this ...
The best offers on the market
ALD AUTOMOTIVE vehicle Model: Fiat 500 Lounge 1.2 8v 51KW (69HP) Monthly fee: €208 + VAT for 48 months and ...
The winners of the máshumano Youth Social Entrepreneurship Award 2021 selected
Another year the Grand Final of the Mashumano Youth Social Entrepreneurship Award, where the winners of the XVI. edition have ...
Optimize network advertising investments
www.adsmurai.com Together in January 2014 Otto Wust and Juan Antonio Robles, they decide to give shape to this proposal to ...
Help between neighbors
“In everyday life we live in situations where we would like to have someone to help us, such as moving ...
15 effective techniques to get your first customers
The big day has come. We finally have the keys to our company. We take stock of everything that has ...
Google creates its own “career certificate” for digital professionals
The name of the initiative is Grow with Google Through which Google offers various digital training courses lasting from 3 ...
Fictional Entrepreneurs You Shouldn’t Like
Mauricio Colmenero, owner of the Bar Reinols in the "Aida" Racist, homophobic, sexist, exploiter, fascist... the truth is that Mauricio ...
Hotmart opens more than 400 vacancies to work in Latin America
Hotmart opens more than 400 vacancies to work in Latin America
...
Science Scientific events
You have the merit of having created and professionalized a market. This spin-off from the University of Zaragoza specializes in ...
Cultural and Economic Forum
On November 25th in Madrid will take place the first edition of the Cultural and Business Forum, a professional meeting ...
How do I create a bar or cafe?
Spain is a country of bars. With one bar for every 200 inhabitants, no other European country has a comparable ...
No Commission Accounts: Save money now that banks are charging you for everything
Keep an account open at a bank can cause costs of up to 240 euros per year. However, there are ...
EIT Digital organizes a conference on digital entrepreneurship
Do you have a digital business idea but don't know where to start? These and many more questions are organized ...