Let’s not fool ourselves. One of the best ways to start a business is through copying. Corporate “cloning” is a phenomenon we could all cite a thousand examples of. It is known that if we put something personal into the copy, a meaningful improvement or variation, there are more chances of success. In addition, when it comes to taking references from companies operating abroad, improving them and adapting them to our market, things look even better.

That’s why this month we examined which business models work in the world’s most important incubators and accelerators. We start with the idea of ​​drawing conclusions and also offering information on general trends. In the end we ruled it out because the companies we found didn’t look much alike.

To move forward a bit, we have seen that the demand for goods and services is becoming more sophisticated and niche businesses have more future. Health and wellness are two vectors for future growth, and saving money and/or time for consumers and businesses is always of great value. Also, going forward, it seems better for good business to really fall in love with a segment (even if it’s small) than to be a “neither fú nor fá” for all viewers.

But as with all numbers, there’s more.

This month we write about nine trends that were at the forefront of this year’s Mobile World Congress (MWC) and are fueling new business models in artificial intelligence, chatbots and immersive reality.

We also focus on five companies that are resisting in the luxury segment despite pressure from multinationals in cosmetics, jewellery, fashion and food.

We analyze the keys to the success of hug, the air freshener company that’s revolutionizing the world of good fragrance in the home and in the car. In five years it has risen from six million euros to 16 million.

The charismatic entrepreneur Francisco Polo tells us how he came to Change.org in less than a year from founding (and selling) his company Actuable, an organization where he is currently a director and which is taking on the challenge of expanding its more than 12 million registered active Make users profitable. A multi-viewpoint interview that you can’t miss.

management

Is your company’s app a zombie? If you have an app, you have a new sales and loyalty channel, but you need it to download. We give you the keys to achieve it and get all its profitability.

Are you aware that there are emotions that can take their toll? Experts and entrepreneurs give us more than 30 ideas to overcome the deep moments that every entrepreneur goes through in the first moments of the journey.

Are you looking for support with the internationalization of your SME? We tell you what the most important subsidies, aids and financing are that are available to you to manage the process of living abroad.

marketing

Did you know that customers who are recommended by friends buy more and stay loyal longer? We’ll help you design a referral program so you can use this tool in your business.

As in all issues, we tell you the stories of founders and write about innovative business models.

This month we also focus on the lesser-known startups that the Google Fund is investing in, proposing new models for education, among others.

In addition, we inform you about the opportunities that peace in Colombia and in the franchise area brings with it. We analyze service providers for companies and individuals and talk about trends in the hotel and restaurant sector, among other things.

Special practical logistics for companies

We tell you all the alternatives you have on the market to better manage the shipments of your online business inside and outside our market.

Does it seem a little to you?

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