The end of the year is approaching and with it come moments of balance, analysis and reflection. And it’s also a great opportunity to think about it Projects for the next year of your companytaking into account the news and trends of electronic commerce.
Therefore, in this article, we share some relevant results of e-commerce in 2018 and we expect something of what’s to come in 2019. So that you are at the forefront and your business always offers your customers the best experience.
Results of e-commerce in Argentina in 2018
The balance of the year is extremely positive: This was announced by the Argentine Chamber of Commerce for Electronic Commerce (CACE). report that in the first half of 2018 a 59% growth in orders compared to the same period in 2017.
And not only that, but them Billing reached $97,892 million!! An incredible number, isn’t it?
The good news came for them too Online store traffic: During the first semester, more and more users were active on different e-commerce sites, leading to Traffic increase by 30% compared to this period in 2017. And it is estimated that this percentage has increased in the second half of 2018.
Finally, the CACE reported on it 9 out of 10 Argentines have already shopped online ever in its life, reflecting an increasingly mature and reliable market that promises to continue to grow.
Hot Sale and CyberMonday: the most incredible dates in e-commerce
Also in Tiendanube we had a great year 2018! And to show you in numbers, we’ve selected the results of two already undisputed dates in e-commerce: Hot Sale and CyberMonday.
Nube stores exceeded during the hot sale $67 million in settlement, 108% more than the 2017 event! With a Peak of 32 sales per minute and an average ticket of $1903.
And just when we thought these results were amazing, CyberMonday caught up Over $100 million in sales and a maximum of 76 sales per minute!
Nube stores broke their own record again this year, and we’re very happy for them!
A very important fact that was reiterated at both e-commerce events is that both visits and sales come from mobile devices They outperformed the computer!
Furthermore, during early 2016 Nube Stores sales for mobile phone, mobile phone accounted for almost 30% of the total and visits for 50% by August 2018 60% of transactions were made via mobile devices And 7 out of 10 people visited stores for the same devices!
This shows how important it is to bet more and more focus on experience mobile phone, mobile phone your customers.
The trends for 2019 are getting stronger
We have selected some of the most relevant trends for the coming year that will boost your business. Note something!
- Social networks are taking the leadThroughout 2019, e-commerce will continue to deepen around the world Sale of products via networks (also known as Social Selling). That is why it is so important that you are present in them and not left behind! Tiendanube’s data specialists assure in this regard that the key is the key Store presence on social media since 1 in 4 sales is from sessions mobile phone, mobile phone starting from any network, the main ones are Instagram, Facebook, Youtube and Pinterest, so don’t wait any longer and start spreading your brand there! But be careful, it’s not about being present in all of them for no reason: select those where your target audience is and share content that interests them so that they engage with you and get interested in your brand.
- shipping improvements
Another industry trend for the coming year is the Shortening of delivery times Because if e-commerce started to offer new sales channels that facilitate the purchase (e.g. social networks), it must also focus on the after-sales phase, in this case the product delivery.
These are some of the upcoming trends. To learn more, don’t miss our 2019 Ecommerce Annual Report. Subscribe to the University of Ecommerce to get it for free soon!
2019 in Tiendanube
Following the trends of the next year, throughout 2019 in Tiendanube we will develop new integrations that will allow us to accompany the complexity of different companies.
So in the first trimester We will integrate the platform with all shipping companies in Argentina. In other words, the Nube stores have more options to choose how to ship their products across the country.
In terms of sales channels, we know that the online store is not the only place where companies sell. Many also do this through Instagram, WhatsApp or Mercado Libre, some have their own showroom or premises and others have a wholesale channel.
For this reason, in 2019 we will introduce a new functionality to unify the stocks and facilitate the operational work of the cloud storages: a Single Inventory that synchronizes inventory across all sales channels and where you can see the performance of each of them.
These are just some of the new things to come, but we have more! We will tell you about it over the coming year.
We wish all stores a happy end of the year and a successful year 2019. Happy sales!