The super decorated sponge cakes and the cake handmade very tasty simple: these handcrafted gastronomic items have conquered the market. Every day, more entrepreneurs are realizing that betting on pastry shops specializing in these products is a promising business.
The Ramos family decided to sell homemade cakes and opened their first store in Brazil in 2010. Today the company is called Casa de bizcochuelos franchise National. In Australia, Anna Petridis wanted to invest in the food sector and for this reason founded a confectionery, La Pâtissez, with her parents and two French confectioners, which is now internationally successful.
The two ventures mentioned are examples of the opportunities this segment offers. So how about Get inspired by tips of these professionals to start your own business? Know the criteria they consider important to enter the artisan cakes and sponge cakes market.
The success of homemade cookies
One of the pioneers in the market for homemade Brazilian cookies, the cone house, started with just one store in São Paulo; later made a franchise that has today 170 shops in use in Brazil.
“That cone house was born of a sleep and from one to need. The dream of having your own business where the whole family can work and do something good for people, and the need for a job that gives the house a life,” says Daniel Ramos, Head of Administration.
The importance of market research
“The market study gave us information and the start address for business. Before starting the business, we analyze the business opportunities and the consumer we want to reach. We’ve identified a good opportunity in the food space, which is less volatile in the economy,” he says.
According to Ramos, based on the conclusions of the 2009 study, the group conceptualized the idea of the homemade bolusa product that was already part of the history of his family and the Brazilian culture.
“Due to the daily rush that homemade bolus I’ve been forgotten a bit. This is how we created the concept of cone housewhere people have easy access to these products with the same properties as those made at home,” he affirms. The first store opened in early 2010 in central São Paulo and other families took an interest in the business the franchise generated.
Investments in sweets, biscuits and artisanal cakes
In Australia, Pâtissez became very famous for the generous menu and full of decorated sweets, desserts, gluten-free recipes, shakes, coffees, sponge cakes and handmade cakes. The bakery founded by Anna Petridis and her mother Gina Petridis, specializing in cakes and sweets, has established itself on the market and is now also known in other countries.
“We knew we wanted to do something amazing and different, and for the first few weeks we adjusted things. I have a creative head and with Pâtissez there are no limits, I can do what I want,” says Anna.
The secret of success
How did Pâtissez become known elsewhere? For Anna, this is attributed to various factors. On the one hand, the use of social networks, in particular the Instagram, medium in which the followers add up to more than 30,000. “If you harness and use social media as a powerful tool, you can make your business great,” he says.
He also names the service, the cakes and the dessert menu as his differences. “The combination Optimal service, quality, good food and shakes have made us internationally known,” he says.
A promising market
Anna says there is a great demand for pâtissez cakes. “We believe this is partly due to our obligation to do everything by hand and because we offer quality ingredients“, analyzed. In her opinion, you need passion to make a difference in the market.
“I wanted to create an experience and that’s what I tried to do. There are many cafes and patisseries out there, but the trick is to get famous for something. something to do Stand out Surname. If you’re really in love with an idea, it shows in your creations and purposes,” he advises.
For Ramos, the company’s difference is the quality of the homemade cakes. “These are made with the same care that people have at home, we don’t allow anything artificial in the recipes,” emphasizes the director of the bowling house.
According to him, the concept focuses on the simplicity of the product, in the operation of the shops, personal attention and the guarantee of an affordable price so that everyone, regardless of their social class, can buy the products.
So if you want to start a business in the artisanal biscuits and cakes segment, remember: you have to be looking for a difference, be in love with what you do and, before you start the business, make one market survey analyze the industry scenario.