Despite the economic slowdown experienced, 2014 was a year of growth for the cosmetics and personal care industry in Chile. During that period, the sector’s sales grew by 7.1%, according to data from Nielsen Chile. These numbers can be an incentive to invest in them beauty franchises.
Verónica López, commercial director of Franquicias Chile, believes that the consolidated networks a prestigious positionto the point that they are remembered the most when it comes to beauty services.
Benefits of beauty franchises
The beauty franchise market has skyrocketed over the past decade. Influenced primarily by the emergence of brands foreignChileans began to exercise high demand in the cosmetics and personal care sector.
To accommodate this growth, most companies have established franchises. The main benefit of this already structured model is acceptance of risksespecially at the beginning.
“The interest of foreign brands is great the national market. We observe this in the large number of proposals that reach us to advise investors interested in installing new brands in our country,” says Verónica López.
Due to the specific characteristics of the audience, the central presence and conveying an attractive image to the customers are crucial issues for franchise success.
Three successful beauty franchises
Among so many franchise options, the public has some preferences that lead the entrepreneur to the best opportunities. hair removal services, manicure, form and hairdresser are the most sought after.
Despite this, it is necessary to be prepared for the fluctuations between months of intense exercise and others that are weaker. then three examples of beauty franchises operating in the country that can lead the way for the future:
1. D-Nails Nails and Beauty
Although defined as a beauty salon, the franchise specializes in grooming for the nails of hands and feet. It has various treatments ranging from the application of enamels to gel nails.
In addition to specialized services and products, the brand focuses on spaces personalized attentionwith furniture, music and decorative elements to provide a complete experience.
2. Professional Flormar makeup
This brand uses diversity to attract customers with its products for the care and hydration of the face, eyes, lips and hands. As in the previous case, the storage room also attracts attention. Modern without being over the top, it conveys exactly what the consumer expects from cosmetic products.
3. Makeup Express
It offers services from hair removal to lymphatic drainage, without neglecting hair treatment. Starting from a concept of beauty centerthe brand has grown thanks to the updating of the technologies used.