On Tuesday, July 6th, CASA SEAT hosted a new edition of Entrepreneurs’ Meetings, monthly events aimed at celebrating the ability of the business, social, cultural and scientific world to bring new perspectives that serve to make things better change and make progress. They are very special meetings that aim to bring together the most important representatives of the world of entrepreneurship, culture and society to discuss and exchange their experiences and opinions on a given topic in an environment as different as that of CASA SEAT.
The event started with a private tour of the emblematic building that the car group has at the confluence of Paseo de Gracia and Avenida Diagonal, led by Lydia Filgairaresponsible for marketing and communication of HEADQUARTERS. Renovated by the architect Karl Ferrater and decorated by Lazaro Rosa Violanthe CASA SEAT building wants to be a meeting place for culture, business and society, where the city moves, where things happen and where content is created, such as that created in the meetings organized by entrepreneurs.
Entitled “Big company, small or strategic supplier?” Alexander VesgaDirector of Emprendedores magazine, co-moderated a panel Jeanne MontanerManaging Director of Montaner Group; Martin Batalle, CEO of Fraikin; Josep M. PiqueCEO of The Technova Hall; Mark Elena, CEO of Adzmurai; Helena Torresmanaging partner of Pao capital; Ines ArteagaCEO and Founder of organic gourmet; Pink CuscoDirector and Founder of Women360º Congress; Sergio Balcellsserial entrepreneur and investor, and Lucia AlonsoCEO and Founder of Saludalia Marketing.
Agility versus size
To the Josep PiqueCEO of The Technova Hall and Vice President of Spanish Association of Science and Technology Parks and Head Economics Zones of active barcelona, “It is important to update and modernize the dialogue between large and small companies. Today there are three technologies that will determine everything: digital, material technology and biotechnology. These three technologies will change everything, and both entrepreneurs and large companies must be ready to face them and change the way they have dealt with them in the past.”
With more than 3,500 employees, 35 branches in three countries and three business areas under the seal of Montaner group (Montaner & Associates, Quality and TQ Services), Jeanne Montaner He believes that one of the keys in the conversation between big and small companies is purpose: “Small companies are born with purpose, but it’s easy to lose it as the project grows. And that’s a problem to attract the new talent, who are no longer looking so much for a permanent position in a large corporation as for a project that makes them feel alive. And if you don’t bring that talent to bear, you’ll have a hard time innovating. In these times, it is not the big that eats the small, but the fastest eats the slow, and the big are often paralyzed with fear.”
something matching Helen Torras, Serial entrepreneur of numerous technology companies and investor, promoter of a Blue Economy Impact Fund and managing partner of Pao Capital: “The split between corporates and startups is obvious and a mistake. you need each other The startup should grow and make money and the corporate should not disappear due to a lack of agility. I personally think that almost everyone has tackled digital transformation, even on an individual level, but it costs more for companies.”
“When I’ve worked in large companies and I’ve proposed an innovation to the board, someone has always asked me, ‘If this works, why are we changing it?’ This is very common in corporations. There is a dysfunction: on the one hand they are aware that they need the startup, but on the other hand they continue to see them as geeks. There is still a lot of R&D department and a bit of papier-mâché. In order to survive, companies need Staturps as suppliers,” he defended Ines Arteaga, CEO and Founder of organic gourmet and associated with the Fira de Barcelona for more than a decade.
From the occasional provider to the essential
To the Sergio Balcellswas the general manager of Spain job today and Country Manager Spain from Welcome to the jungleand currently an investor in startups like teapot, omnidrone either solid markets, “Startups and corporates led parallel lives for a long time and are now growing together more and more. The big guys used to hire each other when needed and now they choose a startup because they trust them more and not only see them as a strategic partner but even see it as risky not to trust a startup. .
Markus ElenaCEO of Adzmurai, a digital marketing agency specializing in advertising on social networks, with almost 180 employees, offices in Barcelona, Madrid, Malaga and Bogotá and an advertising management volume of almost 100 million euros, confirms that “Before the big ones didn’t trust the small ones and now they even put us on their boards. What doesn’t happen is that the IBEX decide to buy Spanish startups. And in the end it is the big foreign companies that take away all the value and technological innovation developed in Spain”.
An isolated case are large companies that stand between corporates and startups, as in the case of fraikin rental, Europe’s leading company in the rental of industrial vehicles with more than 20 years of history and a fleet of almost 60,000 units circulating in 15 countries. According to the opinion of Martin Batalle, its founder and CEO, “the key to our existence lies precisely in finding a balance between the interests of the big and the small, because we need both actors. Whenever someone comes along who wants to innovate, I always listen to them, but it’s true that attracting talent is becoming more and more difficult because there is a significant culture shock and the new generations are increasingly demanding more changes that are not always positive for them Company”.
Question of culture and relationship
And that’s it, as you point out Lucy AlonsoCEO of Saludalia Marketing and previously associated with Gaes for more than 14 years, “big companies need to bring new ideas that are closer to what young talents think, who are no longer looking for a permanent contract, now the new generations need to feel identified with the project.
A project in which it is imperative to understand the importance of technology and the changes that this digital acceleration that the pandemic has brought. “Overnight the entire face-to-face world had to go digital, which means changing the way big companies work and the relationships they have with their suppliers,” he recalls. pink cusco, Director and Founder of Women 360º Congress, the premier health, wellness and business conference for managers and businesswomen.
The key to the most fruitful and efficient relationship between both actors is that “the big ones learn to manage with the generosity, rationality, intelligence, respect and equal treatment that the small ones need,” concluded Arteaga.