That bulk sale it is the case that several consumers jointly purchase a single product with the aim of guaranteeing a discount to all. The idea is to use collective purchasing power so customers and merchants benefit from the transaction.
A common example A bulk buy can be a group of neighbors making a specific proposal to a local greengrocer: For a 10% discount on a crate of tomatoes, each agrees to buy two crates. If 10 people are interested in the stock, the trader can quickly sell 20 crates of tomatoes.
The advantage of bulk sale for the consumer is that he can receive as a group advantages that he would never manage to negotiate alone. At the same time, the employer manages to compensate for the “damage” of the discounts Sales volume, Not only make your company better known, but also reach a larger number of people. The result is a win-win situation.
Collective sale in Internet
In recent years, several bulk buying sites have sprung up that allow a business to: a offer for one specific period. If a minimum number of people purchase the product or service, all buyers will receive a coupon to receive a discount, within a validity period that will be determined at the time the promotion is launched. The big attraction of these sites are the eye-catching discounts that are offered for products and services, often at a price below cost.
The main advantage for the business that promotes a joint sale Internet is that if the action is successful you will get a superior customer flow to the normal, people that it wouldn’t reach under normal conditions. For this reason, collective selling must be seen as an instrument of action marketing Digital, a way to increase brand exposure to attract and retain new customers.
However, a big problem arises when the company offers a very beneficial promotion for the consumer, sells several discount coupons and cannot deliver the product or service. It is important to the success of this strategy that the people who bought the offer can enjoy the same quality experience that is available to other consumers.
Tips for running bulk sales
- If the goal is to get brand awareness, then offer discounts best products and services of your company.
- Research which website you will be advertising on. That collective sales sites charge a fee or percentage per transaction. Request a quote from two or three different companies and evaluate the price, audience, and terms offered by each of them before making any deals.
- Define well offer parameters, in particular, the minimum number of coupons sold for the promotion to take effect. The site you hire should help with this matter.
- Finally, it is important that you meet ready for meet the demand. The fact that the consumer receives a discount does not mean that he will be less demanding. If consumers have unsatisfactory experiences, it will be difficult for the company to achieve the goal of retaining new customers.