But not only the customer type has changed, the competition has also increased. There are many and different approaches to starting a catering business. The target customer you want to address determines all aspects of the activity: the services you offer, the necessary investments to start the activity…
The catering term has evolved from an elite service to a degree of popularity in recent years. But not only the customer type has changed, the competition has also increased. There are many and different approaches to starting a catering business. The target customer you want to address determines all aspects of the activity: the services you offer, the investment needed to start the activity… You have two choices: specialize or diversify by offering any type of service, whatever the client. Choosing a specialization allows you to focus on:
collectives. It’s a kind of catering for schools, companies, hospitals, dormitories… Although it might be an interesting option, you need higher infrastructure and investments to make it work.
companies . There is an important gap in corporate catering: breakfasts, coffee breaks, cocktails, executive dinners… To close deals, large companies are starting to prefer more private places than a restaurant, and this is where catering comes in. On the other hand, parties with food service are becoming more and more popular to publicize the companies’ products. All this together with conferences, congresses… makes the range of services very wide.
individuals. The main products are wedding banquets, as well as all kinds of family celebrations. Nowadays customers prefer to organize their weddings in properties that offer them an exclusive setting. For example a restored castle. Currently, depending on the geographical location, the wedding business is mainly carried out by farms that contract with various catering services that they present or propose to their customers. So the strategy here focuses on offering them your services, but keep in mind that they usually take between 10% and 20%.
Gastronomy is most widespread in the big cities. Competition has increased tremendously, bearing in mind that according to industry sources, a very high percentage are non-compliant, i.e. illegal. There is a lot of interference and unfair competition in the industry, which has economic repercussions and damages its image. It is a very competitive sector: many companies are created and disappear after five years for various reasons.
In general, industry experts predict a good future. In the future, The part of the business focused on providing business services will expand the most«. However, not all opinions are so positive and there are those who think the competition can be overdone. If we focus on individuals, there are fewer and fewer young people who can be potential clients of this type of company.