Have you ever wondered whether company values are measurable?
Some will doubt it, others will question it, but there are those who will pause to think.
It is necessary if you want to put them into practice within the organization. Because values are like laws that guide all the activities of the company, both internally and with customers and related … even with its environment.
Of course, the point is not to judge, but to know to what extent people adhere to the values that are ultimately … reflected in the success of the companies, as well as in the individual satisfaction of those who make life in the organization. .
So when the path deviates, there are company values to pick it up.
So learn more by reading what we bring to you today:
- First you see what the company values are and what they mean.
- And then we look at how company values can be measured.
Let’s start clearing doubts…
What are company values?
The company’s values are the reasons that, in many cases without being noticed, determine how things are to be done within an organization.
They are therefore action-guiding and determining elements and key factors in decision-making.
And they apply to everyone who is part of the company, at every level, whether owner, manager or employee.
Have you noticed that the company values are an expression of the mission and vision?
Therefore, they are perceived by customers and reflected in the environment.
You can see it clearly in this video:
Don’t forget that values combine tangible, emotional, and logical elements to create satisfying experiences inside and outside the company.
So the company’s values include the ethical, the moral, and the business, whether declared or not.
Do you agree?
Undoubtedly, they form a common traction control system that must be respected by everyone, because values are the laws of business.
Can company values be measured?
All companies move based on their values, whether they are expressed or not.
Because they exist from the moment you have the business idea and they give it an identity, how things should be done, the way the company’s vision can be fulfilled.
So you can say that they start from the personal, who or who started the company and project it onto it. So they are connected to people, but also in their relationship with the environment and the company itself, while forming its own values.
Consequently, it is good to know how people adapt to the practice of these values in order to make them effective.
When it comes to measuring them, it’s not about quantifying them, it’s about knowing if they exist; whether appropriated or not, as an element that contributes to the value proposition internally, to customers and to related parties.
Because the values are seen in the performance of each individual company member when it comes to production, customer service, dealing with suppliers and more.
Among the ways to measure the values of the company we have:
It is based on behavioral evidence.
Although subjective, it can be seen in settings like:
- Make a decision.
- The sense of belonging.
- The commitment to quality.
- responsibility in action.
- The commitment to customer satisfaction.
- Interested in expressing your opinion and being heard.
- The connection between job and company goals.
Contributing to the company’s values allows those who integrate it to feel secure, have high morale, enable better collaboration and contribute with their performance to the productivity needed for the organization’s success.
This way you can see if you agree with these values, the priority given to each and if they are practiced by aligning your behavior with them.
Values are seen and, above all, measured in everyday life. In relationships with customers, with suppliers, especially when solving a problem.
More precisely, values mark how one makes decisions.
Remember that values are like the law of each company and together with the technical part of each employee create situations.
So, if we follow the EOS (Entrepreneurial Operating System) methodology, we can find circumstances or situations like the one we show you right now:
After observing, you have to behave accordingly.
Let’s start from the first two situations and take for example a situation in the naturist pharmacy Vida & Salud.
It is a family-owned manufacturing and naturist services company that builds its own manufacturing but also purchases infusions, creams and others from various suppliers.
If there is high demand for your own product and the company’s capacity is exceeded… would it be ok to sell other manufacturers’ products as if they were your own? Would it be okay to offer a synthetic product as a substitute?
Of course not.
Such a decision could only be made by the wrong person.
It would not act honestly, disregarding values such as quality and benefits of natural products.
How could they guarantee equal results?
This is a situation where decisions must be made according to the values of the company.
If they don’t comply, we would be talking about the wrong people in the wrong places or the wrong people in the right places. And there’s only one way left: get kicked out.
Because it’s not about selling more, but about guaranteeing natural and quality products, as a value that distinguishes them.
In this case, the continued existence of a person would lead to wrong decisions to the detriment of the company.
Well, in the case of the right people who meet the company’s values but are in the wrong places, the options are: train them to work in the position they are in, or transfer them to where they need to be can achieve best results.
The last circumstance is the ideal: the right people in the right place. But… that’s not why we should neglect them. On the contrary, they need more support so that they don’t feel unmotivated and fall behind on their payments.
In this case we can distinguish that as a family business it has very particular values that give it personality because they come from the experiences and beliefs of its entrepreneurs and are expressed in the way they do things.
Well, so that you have it more clearly, I leave you a very explanatory video.
Well… let’s move on to the alternatives to measure the company’s values.
Application of a test:
The Allport test is valid in this case because it is a test that measures values centered on economic, aesthetic, theoretical, political, social and religious values.
It allows to get to know skills, technical and personal aspects. Thus, there is a preview to determine or evaluate each person in relation to their job.
If a person does not have all desirable qualities, they can be guided to achieve them.
Software for assessing personal and organizational values:
There are programs that allow you to take the securities assessment test online to find out:
- The assessed individual’s perception of the fit between their values and those of the organization;
- the hierarchy of values;
- the compatibility or mismatch between the value system of the assessed individual and that of the organization;
- actions aligned with company values;
- the action connection between personal and corporate values, seen in actual behavior.
When everyone adheres to the values, progress is made, but when someone does the opposite and nothing is done, it can leave others lacking in organizational culture.
The same happens when there is a difference between the company’s values and those of its suppliers.
And after the measurement what to do?
One cannot expect a complete match between personal and corporate values, but they are moderately connected.
Measurement is followed by applying strategies to learn from best practices and implementing a continuous improvement process to strengthen alignment with values.
At the end
Now you know that the values of the company can be measured in terms of the attitudes of the people who live in it.
It’s not about setting numbers or judging people, it’s about knowing to what extent it aligns with company values and conforms, especially when making decisions.
In this way, they can be motivated or strengthened to improve the individual performance of the people in the company.
Observation supported by the EOS methodology, the use of a test and even software are alternatives that we have presented to you for measuring.
Remember that the company’s values are present from the moment the idea for its creation was born and that they are adapted throughout its existence in the relationship with its members as well as with the environment.
You will see how the tangible, logical and emotional elements are present in the values that are lived in the company and projected to the outside.
To conclude, we invite you to learn more about the company’s values by reading:
Thank you for reading us.
Until next time.