Next, I present the steps of the CANVAS model followed by a company dedicated to the commercialization of water filters.
Step 1. Value Proposition
It must be taken into account that home water filters must be adjusted to the needs of the city, the water quality and the expectations of the customer.
The Value Proposition It consists in the sale of home filters adapted to the needs of the city based on a study of water quality and the pollutants to be eliminated.
Step 2. customer area
It is likely that women or mothers are the ones who manage household finances and may be interested in the savings of having a filter at home. However, the customer segment for this business is broader:
“They would be women and men who are heads of families and care about providing for the basic needs of the home.”
Step 3. Sales and Communication Channels
A web page will certainly serve to explain the features and characteristics of the home water filters you are selling.
A physical store is a great help as it is not a store that takes place exclusively on-line.
Your customer is probably interested in filters and is looking for the nearest store.
So, The sales and communication channels are: Website, store and social networks.
step 4 relationship with customers
It’s based on consciousness. Remind your customers why water quality is so important. Provide relevant information about the water we consume, the negative health impacts and offer solutions.
Her Relationship with customers: Advice in a physical store, showing the effectiveness of products on the Internet, advice on social networks.
step 5 source of income
Since one of the promotional tools is a website, you could sell products online and conveniently accept credit card payments.
Her Sources of income are: Selling home water filters by paying by check, cash and wire transfers.
step 6 key resources
In order to have quality filters, you should study the manufacturers’ offers. For marketing and sales it is necessary that the business is in a strategic point.
In addition, social networks and the website must keep customers updated and have trained technical staff.
Her Key resources are: Physical store, trained technical staff, business consultant, inventory and website.
step 7 key activities
In this example, the main activity is customer satisfaction research.
An awareness campaign also enables classification as a solution provider.
And you supplement it with an efficient system for personnel and merchandise management.
Her Key activities are: water quality research, customer service, human resource management, accounting and billing, and advertising.
Step 8. Important partners
An expert in this field is an important partner to get the necessary advice on treatments and new technologies.
Her Key partners are: Marketers of water filters and new technologies and specialists in water quality.
Step 9. Cost Structure
The costs are varied, both fixed and variable, e.g. Examples include: technical and customer service personnel, website design and administration, product spending (water filters) and media advertising.
The cost structure would therefore be as follows: Infrastructure, staff, maintenance, store and website costs, inventory costs and advertising costs.
We have already completed the nine steps to complete the CANVAS canvas at a home water filtration company. Would you like to see how it turned out?