Want to know how to create your next business’ value proposition through the Canvas model?
You are in the right place!
Because in this post I will show you how to achieve that and which elements you can add and combine to create and increase added value for your customer segment.
You should know that the value proposition in the canvas model is the strategy you use to offer your product or service to a specific customer niche.
This is how you need to address a customer problem or need, or generate some consumer benefit.
Would you like to know more?
So make sure you get the most out of the content I have prepared for you.
- What is the value proposition?
- Key value for money.
- Elements that offer added value to the customer.
What is the value proposition?
The value proposition can be defined as what attracts people to your business. So keep in mind that it CANNOT be the product itself or the type of technology you are using.
You need an irresistible hook that will pique the curiosity of your future customers!
In short, the value proposition is the package of products or services that you grant the customer that creates value for a specific segment that you will later select.
Above all, he must help prospective prospects address a problem or need that is critical to him.
However, remember that the purpose of the Model Canvas is not to focus on a single block (the value proposition) but to understand the perspective of the entire business model, thereby creating, capturing and delivering value for each of your customer segments.
Key value for money
Next, learn what a strong value proposition should contain.
Remember that it is important to think about these points before you start the canvas that makes up the canvas mockup.
- You need to help customers to perform a specific task efficiently.
- Explain clearly what customers get when they use your product or service.
- Describe what sets you apart from the competition.
- It must be clear and easy to understand.
- Your brand needs to be upgraded and strengthened.
- attack a market niche Specific.
- The product or service you offer must be accessible to many people.
- The design must be functional and useful.
- You need to help customers reduce their costs.
- Help people adapt to new trends.
Elements that offer added value to the customer
Likewise, your value proposition must be relevant to a specific customer segment. Below I will show you a specific mix of elements that you can use and combine.
Articles that support customers in functional work
- Performance: Increasing the performance of the product or service you offer is a common way to add value to the customer.
- Personalization: When you customize your products and services to meet the specific needs of your customers.
- Accessibility: When you make your products and services available to customers who previously did not have access to them.
- Functionality: Making products and services practical and functional can be a source of value.
- Price: Offering a similar or lower price than the competition is a practice that can have important implications for your business model.
- Cost Reduction: When you help your customers reduce their costs by using your product or service, you add value.
Articles that help clients with social work
- Brand/Status: If any of your customer segments value using and presenting a specific brand, you will no doubt make them happy.
- Communication: Facilitating good communication with your customers is undoubtedly a great source of value.
- Novelty: If your value proposition satisfies needs that didn’t exist before and that your customers didn’t realize before because there wasn’t a similar offering, you’re undoubtedly creating value.
If you want to learn more about the CANVAS model, I recommend you to read the post: The Canvas Business Model: Creating YOUR MODEL step by step.
Finally, you now know how to create your next company’s value proposition using the canvas model.
Keep in mind that your project’s value proposition can consist of different elements that help your customers get some of their work done.
Also remember that a good value proposition should be easy to understand, should help customers to do a specific job efficiently, should clearly explain what customers will get by using your product or hiring your service, etc.
Without a doubt, the canvas mockup will be very useful to help you define and clarify the project you want to realize.
And if you want to delve into other phases of this business model, I invite you to consult the posts:
Thank you for reading us.
Until next time!