Are you an entrepreneur who wants to build a profitable business while solving serious problems that plague us? I will tell you about it Aventon.es, an internet company that helps people share cars. They help reduce congestion and save the planet.
Look what a brilliant idea these guys have aventon.es in crowded Mexico City:
Five people working in the same office each have a car: a line of five cars. What if they found a way to reduce the line to two cars or even one? The queue is shortened and you go to work in good company too!
See how they did it.
One of the co-founders of aventon.esCristina Palacios explains her entrepreneurship in more detail in this video:
Car sharing as a declining option
Thanks to the implementation of this service, more than 13,000 routes have been performed in Mexico City, saving the planet more than 22 tons of CO2. And they keep counting!
The service is available to trusted organizations such as companies, government institutions or universities.
Not only does this service reduce the number of cars on the streets, but it creates a sense of collaboration among members, which translates into improved work or student relationships.
I’ll show you how they did it:
How carsharing became a business
aventon.es was born in Mexico in 2010. One of the founders, Alberto Padilla, experienced Hurricane Alex in Monterrey and saw how many citizens had to organize to get to their jobs. In Mexico City, Cristal Palacios and Nacho Cordero wanted to found a company that would offer solutions to the chaotic movement of capital.
They joined their paths and found this portal that would allow many people to share a car to facilitate vehicle presence on the streets and turn it into a business model. Nacho had founded INKKU, a software development company, and the three entrepreneurs saw it as the ideal channel to focus on the development of their project.
The car sharing service offered by Aventon.es can be used by organizations with more than 250 employees. They are offered “closed trust networks” where they can find coincidences in routes, timetables, and vacancies in cars, and even choose preferences such as music levels or the ability to smoke in the vehicle.
The benefits that companies receive include the generation of reports for sustainability reports, improvements in the working environment, the reduction of traffic and thus human productivity, and the reduction in the number of cars and CO2 emissions.
In return, people receive savings on transportation, gas and parking costs, their relationships with colleagues are strengthened and they can receive incentives from the organization in cases such as: vouchers for purchasing gas, parking benefits or awards such as “Green Employee of the Year”.
The benefits of sharing a car
The Mexican Environment – where it started aventon.es – offered doubts to potential customers in the field of security. They solved it by providing users with a private service with an excellent level of computer security.
They also offered their corporate clients information campaigns to create anticipation at the outset and, after implementation, created empowering messages about using the tool.
The brand is located between the intersections of two ascending lines: technology and ecological awareness, making it visible through the dissemination of its achievements, giving the corporate client a reputation in the middle of the green wave so respected today.
This article will surely interest you: Carbon Footprint: How much CO2?
Brilliant! I think it’s much better to share a car with a work colleague and be more ecological!
The idea is so good that it has already spread to Chile and Peru, and they hope to continue conquering the collapsed cities. In Mexico they are already working with giants such as Cotsco Mexico, AXA Mexico, Nextel, Compartamos, among others.
Sharing a car can give you very good ideas:
Check out everything this successful project has to teach you:
- The key is to stand out, and a topic like ecology doesn’t leave you immune to people’s reaction. It’s no longer just about providing a service and delivering it: you need to be able to positively impact those around you.
- Conduct communication campaigns (to a greater or lesser extent depending on capacity) so that your potential customers learn about your product.
- Make your users feel special, as part of a movement rather than a product.
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