Carolina Herrera used the parade of her fall 2018 collection at the Museum of Modern Art in New York (MOMA) to announce what the company is calling a “role reversal.” That means stepping down from artistic direction and serving as the brand’s global ambassador, a title she has held since February 13.

“It’s not my retirement. I’ll just start a new phase,” he said. American designer Wes Gordon is now taking over the creative direction and is responsible for the design of the New York-based fashion house. “I am pleased with the development that this company has taken in 37 years. Our success was impressive and a real dream. There is still a lot to do and I look forward to continuing to represent our projects around the world,” said Carolina Herrera at the end of her parade.

How were those 37 years?

Carolina Herrera, of Venezuelan origin, founded the company in 1981 and is based in New York. It is said that her grandmother introduced her to Basque designer Cristóbal Balenciaga when she was 13, but she was already dressing in haute couture when she was little. However, it was not until the age of 42 that he decided to fully enter the world of fashion. An age that some would think too late if he hadn’t had the time to collect the most prestigious awards and dress the great ladies from all over the world.

She dressed Jacqueline Kennedy Onassis for 12 years, but Princess Elizabeth of Yugoslavia, the Duchess of Feria, Countess Consuelo Crespi, Ivana Trump, Kathleen Turner, Nancy Reagan and Michelle Obama also knew her thread. “I have a responsibility towards the woman of today: to give her the feeling of being safe, modern and above all beautiful,” is one of the sentences of the woman, who is considered one of the most elegant women in the world.

About her facet as a businesswoman, the company provides the following information: “Carolina Herrera is a New York-based fashion house known for creating and designing great collections that represent impeccable style and elegance. Founded in 1981 by Carolina Herrera, the brand’s in-house atelier combines the tradition of haute couture craftsmanship with the utility and pragmatism of American fashion. The Carolina Herrera brand and its licenses include a ready-to-wear line, a bridal line, eyewear and fragrances, and accessories for women, men and children. The brand is currently available in 105 countries and has 15,000 points of sale, including more than 350 CH Carolina Herrera boutiques and 4 Carolina Herrera New York. Carolina Herrera is part of Puig, a family-owned fashion and fragrance company based in Barcelona, ​​currently run by the third generation of the family.”

Apart from official and corporate communications, little has come to light about his entrepreneurial profile. In some statements he gave exclusively to CNN, he explained that fashion is a difficult business and that, like everywhere, “If you’re not selling, you’re not in business. You can be the best designer and be very creative and innovative, have the most beautiful ideas, but if they all stay in your room and nobody uses them, then you’re out of business.

He also alluded to the difficulty of surrounding yourself with it right equipment. “If I hadn’t had my teams behind me, I wouldn’t be sitting here. Fashion is a collaboration of many people,” he explained. He found particular words of praise for the then President of the company, Caroline Brown, who is said to have led the company to global sales of more than 1,300 million euros in 2011. Currently, the position of President is embodied by Frenchwoman Emilie Rubinfeld.

The interview ended with a moderation three tips for the women who wanted to get into fashion who they were: first, to love it, second, to be aware that it’s not going to be easy and to persevere, and finally to have talent, “because without talent, how can you make fashion? ?”.

Within the Puig Group

The Spanish group Puig acquired the company in 1995. Within this framework, it is difficult to determine the share of the group turnover that corresponds to the Carolina Herrera company, although the official data of the Puig group for the 2016 financial year spoke of “net” 1.790 million euros turnover” and a net profit of 155 million euros. The company employs more than 4,400 people and sells its products in more than 150 countries.

“With more than 72 shows and 37 years in fashion, Carolina Herrera takes her final bow after presenting her fall 2018 collection at the Museum of Modern Art,” is the sentence with which she ends her tour on the brand’s website.


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