Casual Wear: Open your own shop

Casual wear is the most sought-after style due to its comfort and versatility for everyday wear.

You can do something from home, be a wholesaler, open your own physical store or start your own brand.

Casual wear is timeless, so you will always have customers.

For those reasons, and because you really want to start a business, be sure to read what I bring to you today:

Casual clothing store ideas.
Where can you get casual wear at a good price?
What do I need to make my business successful?

Let’s get to the bottom of it!

Casual clothing store ideas

There may be many more… but here I’ll leave you with the standout ones.

Create a virtual store.
Open a physical store.
Sell clothes by department.
Sale of second-hand clothes.
Sell on platforms like Ebay, MercadoLibre or Amazon.
Become a sales partner.

It all depends on what type of business you want to start.

The first thing to know is that you need a storage space for your clothes and a significant investment to provide variety.

Where can you get casual wear at a good price?

Since they are not manufacturers, you will have to contact wholesalers who will give you better deals. Be patient, as a rule, providers only offer larger discounts after a year.

First, focus on building a good relationship and pay off your debts on time. This is how you maintain excellent relationships.

Use technology to invest in clothes made in other countries. China, India and Thailand are the largest producers of casual wear and accessories on the 5 continents.

About platforms like alibaba.comfind wholesalers, producers and manufacturers from all over the world.

What do I need for my business to be successful?

Through the image below, I’ll give you a taste of what you need to know:

Keys to the success of a casual clothing business.

Very good, now I’m going to give you the details of each of these keys.

Don’t miss a bit.

1) Know your market

The market is very wide, there are all kinds of consumers.

But to make sure we get customers, you need to target your advertising message to a specific audience. This is called market segmentation.

Casual wear is worn by all types of people (even celebrities); That is why there are garments in all possible price ranges.

However, some sell more than others according to fashion trends.

So it’s good that you define the type of consumer you want to serve; according to purchasing power, gender, age and lifestyle or preferences.

This way you can determine what kind of goods you will sell.

A secret: The first purchase of goods is usually part of the market research experiment.

Pay attention to which items of clothing are easier to sell; the most popular sizes and the colors your buyers prefer. This will give you an idea of your customers’ style.

“Use the first investment as a test to know the market”

2) Follow every step that fashion makes

I know I told you that casual wear is timeless, but that doesn’t mean it doesn’t follow the rules of fashion.

That means it can be used on any occasion and is usually recycled season after season.

However, people are always on the lookout for the clothing items that are all the rage at the moment.

For example, leggings or yoga pants weren’t very popular until celebrities wore them. Now it is considered casual wear, although the trend has gone out of style.

Also, I suggest you buy fashion magazines… This will help you keep track of new market trends and luckily the internet has it all.

I recommend you follow influencers and fashionistas. They tell you what’s hot at the right time (and for free!).

3) Pay attention to details

In general, online shopping has a bad reputation for the quality of the products. Make sure you know your supplier well before making a large purchase.

Consider the finishes and details of the garments you are offering for sale.

You are more likely to win loyal customers if you maintain a strict quality margin and offer resilient products. In addition, they will be willing to pay a lot more and discard the competition.

“Most consumers take the quality of the product very seriously”

4) Always display your goods

There is a very popular phrase “what isn’t shown won’t be sold”. That’s why the good thing about physical stores is that you can show the available combinations through the windows.

However, although it may seem limiting, the web allows you to create a product catalogue, create an interactive wardrobe and even more by theme.

Facebook businesses are great for promoting your casual wear for free. Also, you can access paid advertising options if you wish.

On the other hand, Instagram is the most popular social network for clothing and fashion lovers, do not hesitate to show what your store offers.

Another way to get consumers’ attention is to sign up to buy advertising on an influencer’s networks. Fashion bloggers make a living promoting brands, stores, and designers.

The secret is to find someone who defines themselves as your ideal customer.

5) Set an attractive price

The price of a product is calculated beyond the investment costs and the profit as a seller. Remember that numbers have the power to determine product characteristics without even saying it.

Usually, people believe that the more expensive a product is, the higher the quality. The harder it is to acquire, the more it will set you apart.

However, at the beginning of a casual clothing business, this is not a very profitable strategy.

To play in the price market, you need to position yourself well. So my recommendation is that you stay out of the law of supply and demand.

Analyze the sales price of your competitors and offer discounts above a certain purchase amount.