Renting can be a very profitable business. That’s why this time we will continue to design our clothes rental so that you can start a successful business.
I’m an entrepreneur, so I’m already a winner! #Make it easy
As you may know, this is the second part of our series in which we will learn how to set up a clothes rental shop. And we started this after sharing some rental business ideas.
Part One: Start Your Clothes Rental Business (Business Design): Among the ideas discussed in the previous article was clothes rental. So we started developing a business design for this kind of income.
So if you want to start a clothes rental business, you can’t miss this first part because there we learned two very important things:
- We design a value proposition to make our business different and not favored by the customer.
- We segment our customers to get to know them well and know how to reach them.
But these are only 2 modules of our design, there are 7 left! and we continue here…
Designing a clothes rental shop (canvas mockup).
Imagine we have a river that separates two parts of land. The first part is inhabited by hungry people and the second part (across the river) is fertile land with lots of trees and food.
It turns out that there is nothing that connects these two countries. What’s the use of having a country with lots of fruit if people can’t fill themselves with their food?
Well, this fictional world I just described to you is our business design.
The country with starving people are our customers described in the previous step because they have a need, a problem they need to solve. And the other part of the river represents our value proposition. The solution to their problems, what they crave most!
But there is a detail, just like the picture, if the customer can’t reach it, the suggestion is useless. What do we need to do? The answer is in the next step:
Step 3: Sales channels Connect your offer with the customer!
The most logical thing we could do in the illustration is build a bridge. This is so that people can go to the country where the food is or they can take the food to where the person is.
Or the same operation could be performed by boats, helicopters, etc. But whatever the method, we call it channels or distribution channels. Of course, when we talk about our business!
So in this module we will describe the means that we will use so that our client knows and gets in touch with our proposal. This is how our clothes rental comes out of anonymity!
Local: is the main medium. There are few things better than a good place for people to learn about our business. Apart from being a promotional tool (those who come by will know what we offer), it is also a tool for the customer to find their dress.
Other Companies: There are companies that are closely related to the customers that we need for our clothes rental business. We can sell through them (referrals). I mean promoters, beauty salons, etc.
They are companies that work with people who are interested in attending a party.
Let’s open with a party: At our opening, we can give our customers the first reason to rent a dress. We can organize a party and organize prizes for the most beautiful girl, beauty pageants etc.
If your business involves costume rentals and the like, you’ll have it a lot easier. Organize a costume party!
Remember to promote this event, you can use brochures, social networks, television and even radio.
Online shop: We will have our shop on the Internet, which can be a website. In this way, the customer can see the dresses we offer and place the orders directly there.
Blog: In order to strengthen the website described above, we will link it to a blog where we will post valuable content to attract customers. For example, fashion themes, dress design, parties, etc.
Of course we will place a link to our shop in a section.
FanPage: We may have a page on Facebook where we share the content of our blog and promote ourselves from time to time.
Just as we have our own online media, we can pay to use third-party media. For example, pay for sponsored posts on other people’s blogs related to our topic.
Step 4: Customer Relationship What is it and how to work on it?
The relationship with the customer is a module in which we must describe strategies that will help us to motivate the customer to buy (rent) and stay. In other words, keep buying our services.
Continuing with the first illustration, it would be like making sure the fruit across the river is good so the hungry will want to keep eating it.
If the fruit were bad, tasteless and unpleasant, surely the hungry would seek another land to eat from. We don’t want that for our clothes rental, so let’s get to work.
Customer relationship for a clothes rental:
- We will provide contact options to address customer concerns, doubts and even complaints. Good attention in vital!. We can activate a phone line and email. Likewise, we must be aware of the comments and messages that the public leaves on our social networks and blogs.
- The customer will be accompanied by a professional who will give recommendations on the best option in terms of clothing. Don’t forget the accessories!
- If the customer likes it, a photo is taken to participate in awards on social networks.
- The customer does not need to wash the dress to bring it back as this service is provided by us.
- We will record the customer’s contact information and special dates in order to contact them if one of them approaches. Therefore, we will offer the personalized services of our clothes rental.
- Since we organize events as a sales tool, we will consider the most loyal customers to give discounts.
Step 5: Sources of income Use everything!
We are on a good way. With what we have so far we can say that we can build a clothing rental company capable of attracting and retaining customers.
But what are the economic benefits of doing this? At the moment we have not described anything in this regard. Right now we know that hungry people on this side of the river can eat the fruit on the other side and that doesn’t make us any money!
So it’s time to set prices, what will we benefit from? In the illustration, it would say giving fruit a price… but in our business, what would that be?
Sources of income from our clothing rental:
- We charge for the rental of the dresses (of course).
- We generate income from the events we organize (e.g. tickets, registrations if they are beauty pageants or other types of awards).
- We can sell advertising. If our events are successful, we can sponsor other companies.
- It’s a good idea to use our blog to sell any type of e-book or beauty guide.
We’re doing pretty well!
Although we’re not done yet, it’s safe to say that we’re already more than halfway through our draft of the full canvas mockup. Right, we have 5 out of 9 modules.
That doesn’t mean it’s all over. There are still 4 modules of equal value missing for our clothing rental service, you mustn’t miss them!
I invite you to tell us what you think of everything so far. Do you have any questions or concerns?
I’m leaving now. I hope to see you in the third and final part of our series in which we design a very complete business: How to start a clothes rental business. Part III.
Finally, I invite you to consult the post: Service companies with the canvas model + examples.
Thank you for reading us.
Until next time!