If you have considered doing an SEO project for your company’s website, the first thing you should do is analyze the competition using the same tools as them search engine optimization offers us. Let’s see what they are.
When analyzing the competition from an SEO point of view, you should not only look at which companies operate in your industry and serve a similar target group, but also which websites are positioned in first ranking positions. It can be said that the competition here is twofold.
3 steps to conduct competitive analysis
In three steps, you’ll have the competitor analysis that will give you elements to carry out your SEO project with greater chances of quickly positioning yourself in the first positions.
First step: Identify the competition
Follow these steps to create a list of competitors:
- Make a list of known competitors in your niche.
- Look for the pages that are best positioned in the different lists or rankings. It’s easy, you can rely on Google’s Allintitle command. Choose the keyword you want to rank for and you’ll only get the results that interest you.
- Use the local version of Google to analyze the competition and position yourself in the market that interests you. For example: www.google.com.co for Colombia, for Spain https://www.google.es/, https://www.google.com.mx/ for Mexico and so on
- Complete the list with the SEM Rush tool, a keyword positioning search engine, and see which competitor you will rank for.
Second step: competitive analysis
Having created the participant list, now go to the analysis:
- In-page SEO: To perform this analysis, you must consider four fundamental aspects, namely: keywords (what the competition is using, long-tail keywords or head-tail); Optimization (which meta tags do you use?, meta description, do you use title and subtitle H1, H2 and H3?); Content quality (who is the site aimed at?, what language do they use?, what topics do they publish?, frequency of updates, do they accompany the publication with infographics, photos and videos? etc.); and site architecture (does it navigate naturally? can actions be taken easily and quickly? what categories does it use? is it attractive?).
I recommend a tool to do this competitive analysis: ScreaminFrog it gives you an idea of how to optimize.
- SEO Off-the-Page: You will look at two things, the profile of the links (number of links and number of domains) and the presence on social networks (which ones do they have an account with? How many followers). ? How is their interaction? How often is the information shared? etc.)
Third step: use web tools to analyze the competition
Finally, once the identification and a first analysis of the competition have been carried out, I invite you to complement them with tools available on the Internet (which I have given you in advance, I will not repeat here so as not to tire you):
- SEO Guardian: allows you to know and control the positions of your competitors.
- Majestic SEO: This tool allows you to analyze the backlinks; how the websites are intertwined and what links they have received. (Offers a free version)
- Ahrefs: another alternative for backlinks that is updated every 15 minutes. This also detects broken links (which generate the 404 error. Available in paid and free versions).
If you need support in the SEO project, help with online marketing or in organizing the key activities of your new business, we will help you to overcome and improve them.
If you find unfamiliar words in this post, I invite you to consult it General Glossary.
With this information, you can now conduct the competitor analysis and start your strategic SEO plan. Much luck! If you want to learn more about SEO, read: