Hasn’t it happened to you that they ask you to create a social media strategy and you don’t know where to start? You have your blank page and you rack your brains trying to define what the brand needs and how to achieve it. Luckily, if you’ve been into social media blogging, you’ll have noticed that there’s an easy way, SMART Goals.
Surely you have achieved (or seen) some goals, such as:
- Get more followers.
- get more likes
- Sell more.
And let me tell you that these goals are nothing to do with. what should be done who should do it How much effort is required? how to measure it By when do I need it?
For this reason, SMART goals help in developing a social media strategy:
SMART goals come from English:
- S (specific) – specific and simple
- M (measurable) – measurable
- A (reachable) – reachable
- R (realistic, relevant) – realistic, relevant
- T (timely) – on time, with a deadline
I find this definition a bit confusing. I will not explain every step of SMART. Instead, I’ll go on explaining how to make goals even easier.
It’s true that not everyone uses social networks for the same purposes. Some want to generate more leads, others want to build a community or serve as a channel to serve their customers. In fact, the goals can also vary depending on the social network.
The truth is, neither you nor your social media team can achieve your social media goals without a plan that tells you what to do (or at least won’t be profitable).
If your social media goals are as vague as the above, I recommend reading:
Formula to define your SMART goals
It’s not very complicated, you just have to follow:
Action verb in the infinitive + indicator to be measured + percentage + period + usefulness or relevance
Here’s an image that better explains what the process is like:
Let’s say you have something like:
“Increased my Facebook page likes from 600 to 1,000 on May 31, 2016 for our new product launch”
I think that with this picture you can see how easy it is to discover the premises of the SMART method.
What should you do with your SMART goals?
Now that you really know what you want, you can define metrics to see the progress of your strategies.
- Complete daily, weekly and monthly tasks.
- Create the milestones to develop the tasks to achieve the SMART goals.
- Designate those responsible for each phase of the tasks.
If you need more information, I recommend our template for conducting an internal social network audit
Remember that having dozens of SMART goals is useless if you don’t complete the tasks to complete them.
Go back to the SMART is achievable and realistic method points and make sure you have the time and will to complete them.
If yes, then I invite you to download the Daily Community Manager To Do List, where you can add the necessary tasks to achieve your social networking goals.