Would you like to have a digital marketing agency? Have you been a community manager for years? Interested in becoming an entrepreneur through the marketing field?
You’re probably ready for the next step!
!! Congratulations!! You have come this far and I will help you.
Because you have seen this industry grow steadily and you have the courage to ride this big wave.
Well, as you know, the world is among those that are launched. There are no excuses: with this calling and power, you are sure to do very well.
Among other things, the first thing I would recommend is that you do some research on yourself, what makes you want to be an entrepreneur? Since getting results depends on some organization and sustained work, the only way to keep fighting is by being something you are passionate about.
That’s what David Polo mentions in his Stages of Companies video and I encourage you to watch it to organize your ideas a bit.
It also puts you in the “car” of what will happen from your decision to become independent until you’ve got your business up and running.
Well, now yes! let’s go into detail.
Small steps, big results: Open your digital marketing agency
Yes indeed! When we say small steps, I mean that it is schematic and easy to understand, but not superficial. I believe that establishing yourself in your own business will not relieve you of anxiety, but at least you will work for something of your own. And that, if you love independence, will be very rewarding.
Now see what you need to do at least…
Let’s assume that’s what you’ve always dreamed of: An original digital marketing agency with a huge client portfolio (large, medium and small). make it so real
Step #1: Think about what you need to get started
Dreaming doesn’t cost anything, but to start a business you have to land. Therefore, put on a piece of paper everything you would need for a company with these characteristics.
An interesting exercise is provided by the canvas model, which I developed entirely for this area. If you open the link you will see an example of this model, only for professional entrepreneurs. In them you not only see what is useful and practical, but it really guarantees an effective landing.
Such an agency works with people with specific profiles. I don’t know if you handle it, but it never hurts to remember.
I’m sure you will stand behind this trained staff because without them it will be difficult to function… But you can also create specific people to fill different roles (which is common). Keep calm on this side.
Step #2: Find out about the legal requirements
Any formally incorporated company must go through legal procedures, permits and the delivery of certain collections to the relevant authorities.
It varies a lot from country to country… Even within a country there are differences depending on the area.
Here I advise you to arm yourself with patience and courage, since in some cases the organisms have the property of having cumbersome and lengthy procedures.
However, don’t be discouraged. Look for a legal advisor to tell you what the most important permits to start with are. And with which others you can solve “on the fly”.
This infographic shows you thirteen steps (when I said don’t get discouraged, I mean it)
Of course… Never be careless with it. The peace of mind of doing things legally is priceless; plus you save on fines affecting the availability of your funds… which you need to invest in things that add value to the business and to you.
Step #3: Carrying out a market and environment study
I call that arming your heavy artillery. Because we know what kind of store you want to have, what features it has. But to be truly competitive we need to know what others are doing, how they are doing it and if there is an opportunity for us to get on the same playing field.
Find information about other affiliates. Follow the latest trends closely. Take advantage of the fact that everything is known or attainable in the web world.
There are many models that need to be developed in relation to environmental analysis. One of the most discussed and used is the 5 powers of porter. Take a look below to find out what it contains.
A good environmental analysis takes into account:
1. Latent competition: The one that might feel like wanting our spaces to invade if we’re not careful
2. Suppliers: Although in the case of service companies it seems to me that things are simpler, spare no effort in establishing relationships and have enormous allies in every area of your development. Designers, other digital agencies, media, advertisers… Always on the move and connected to whatever interests you.
Forming alliances with other pros gives you huge advantages over the competition… Remember, whoever scores first scores twice.
3. Customers: What difference can there be between a large, medium and small customer? none! In reality, this classification may be due to the frequency with which they request services or what they charge, but all customers are extremely important. Efficient administration is crucial. That’s why there are CRMs to help you in this mission. You can use our Platzilla. The best of the good.
Remember again that your survival and success in a digital marketing agency depends on the quality of your services, there will always be more satisfied clients than dissatisfied ones, so you can benefit from word of mouth.
4. Substitutes: But in the case of services, it tends to refer to a better mix of what’s on offer to the customer, more attractive in cost, value, and benefit.
And it is precisely this aspect that forces you to differentiate yourself, to develop a service whose quality is attractive enough not to be just one of many.
By the way… Do you know the difference between a digital marketing agency and an advertising agency? You can find out in “How a modern advertising agency is created”.
5. Competitors to the sector you belong to, in this case the service sector and networks and/or virtual media… Again, there are dangers that deserve your attention in important ways
It also projects economic conditions and forecasts made by specialists. Just don’t obsess over it. These are all just trends. And as such, they can have variations for or against.
Step #4: Find resources or funding for a digital marketing agency
What can I tell you, this is the ideal state? Well, you have unlimited money. But wake up! That doesn’t happen even in the best of families.
It’s possible you’ve been saving since you first began to glimpse the idea of becoming independent. But if you look carefully at the list of required resources, these are devices that are usually expensive. And besides, you want to get the best, because the good ones deliver better performance and are usually worth more.
There are supports of all kinds, both banks and others international institutions. Just dig deep.
You would just need to have a good amount of money that guarantees you:
- Buy what you need and condition the premises.
- Have a “cushion” or parachute in case things don’t get going quickly… The time it takes to get known and have the right amount of clients.
Don’t be afraid at all. If you think you can or you can’t, you’re always right (it’s not an original statement, I think it even comes from Confucius). But you have to be proactive in remembering that unless you’re already managing a portfolio of your own, clients won’t necessarily rain down on you when you open the agency.
If you focus, you can hit – An example
I’ll give you a tip. I was close to some entrepreneurs at a digital marketing agency. Both were excellent in their fields (design and marketing) and have combined to form a very special agency. Each of them worked as a freelancer and joined forces to create a common point of viewthey put together such a powerful team that they were already known after a short time, since customers who managed them separately were recommended to others.
Of course there were burglaries. But if you have a firm intention, sooner or later things will start to work.
The normal thing is that “eat the green ones to reach the ripe ones”. That can happen to you like that, but in the long run everything has a reward.
Definitely, and getting back to the subject, coming up with a business plan isn’t a bad thing at all. Be it to submit to a financial institution, an organization that finances SMEs, a government agency or to seek national or foreign investors.
Get information on how to do it in 10 Commandments for Writing a Business Plan. And you can also get a lot of tips on some specialized sites for entrepreneurs. It will help you focus your efforts on a good strategic plan for your new business.
Step #5: Open your shop now!
And finally, after all this journey is missing…. “Lights, Camera, Action”!
If you don’t make a decision after all these analyses, then it was because of the horror it gave you. But afraid of what? Mistake?
After all the experiences you’ve had, wouldn’t you think it’s time to have an experience like this?
I bet yes…
More articles on this topic:
Development of marketing strategies for social media
How to create an effective marketing team #GoodbyeOma
Study marketing: phases of the marketing process