Buyer personas are designed to improve the performance of digital marketing campaigns and allow the language and content approach to be tailored to the company’s target audience. In this article you will understand what is buyer person and how to implement it in your online strategy.
What is a buyer persona and why is it used?
are buyer personalities fictional characters created to represent the target audience of a company. In other words, they embody (with characteristics of ordinary people) the different customer groups of the brand.
For example: If my company sells technology products like mice, thumb drives, and keyboards, a good is Definition of the target group It would be a 19 year old game fanatic.
By defining buyer personas, you get customize language and the content-related approach of your campaigns. The better you know your buyer persona, the better chance you have of capturing them. Or would you manage to conquer someone completely unknown?
Create people for your company
The first step is to define the basic properties the buyer personas, with general information that defines them:
- where he works
- Where can you get information?
- level of education.
After that it is necessary understand your ambitionsits goals and difficulties, with an in-depth analysis:
- What does the buyer persona want?
- Why do you want this?
- how do you want it
- What do you need to avoid?
To get this information, you must use the customer database (KRM). You can also have consumers fill out forms, analyze web access data (e.g. via Google Analytics) and monitor insights from social networks (e.g. Facebook).
If you need help to define the target audience and define the buyer personas, you can use the software dedicated to the topic. do you like the idea then they meet people appthat High, close & person and the make my person. With these three tools, you can create a list of the most relevant features.
According to Malu Nogueira, head of the agency aidia+BC/, the power of digital marketing with a focus on people depends on the quality of information. “The more detailed the personality, the greater the success of the strategy,” he says.
Finally, it is important to remember that the process of implementing people is gradual: you need update the information regularly. First, because your target audience’s habits may change; second, because you can attract consumers who aren’t already on the list of buyer personas.