Digital media is important to support the economic growth of small and medium-sized businesses in Latin America. If we don’t think so Digital media means anything that represents, stores or uses information in electronic and computer systems and that stores information in binary code. This can be text, video, photos, audio and any type of multimedia.
For new companies, these tools become their main allies to spread important information about their products. Besides, he hasThe most advanced SMEs that align their communication strategy with digital platformshave managed to increase their sales or even reach audiences that were previously unreachable.
Choose the right digital media
There are many tools that can be considered “digital media”, but here we make a list of those that may work best in a small business due to their wide reach to all sorts of audiences:
It is one of the largest and most well-known mediums. It allows for the perfect mix of people, communities, topics and media, making it one of the most effective ways to increase sales.
It is recommended for its effective use Post offers, discounts, promotions, interesting items and others that allow you to link to your own website if you have one. The idea is to create Arouse interest, create awareness and create loyalty to the products of an SME. This traffic allows potential buyers to make purchases when they already have a “shopping cart” and payment gateway, or to reach interesting contacts for purchase.
It is important to give instant follow-up to any communication, upload content regularly and handle posted communications with care.
It is another well-known remedy microblogging. Just like instant messaging, requires the compilation of very concise contenteffective, but that arouses interest.
For effective use, it makes sense to also place notices of offers, discounts, promotions, interesting articles that people end up interacting with and eventually visiting a site where sales can be made or generate contacts who are interested in buying.
It is important to write and use the messages in an effective way hashtags because they help your content be more relevant and appear in related searches that users conduct directly on Twitter.
This is the main medium for businesses. Almost all companies are represented here and thus offer endless development opportunities.
For effective use, it must first be opened Your own page on this network that explains your products and services. You can participate and form groups, which usually achieve a high reach, but require much more complex and serious publications.
Digital Media and Advertising
In the above networks you can too Advertising paid ads that are billed electronically (e.g. credit cards). Although it requires an investment, it is a very effective mechanism to generate more traffic and interest in the medium.
More traffic means more visibility, and the right content can lead to more interested customers and even more sales. Since they all have very user-friendly control panels, it is very easy to create statistics and track generated contacts.
Finally, it is important to mention other programs used to offer sponsored advertising to potential advertisers. One of the best known is Google advertising.
The sponsored ads of this medium appear simultaneously with the results of natural or organic searches carried out on Google. They are visible at the top or right of the search and usually have a different background color than the organic results.
This is a very effective medium as it allows a SMB’s customers to see your business while they search for your offerings on Google. Also, you will only be charged if the customer clicks on the ad to visit the website.