There are different opinions about this what is the ideal time to post messages on facebook and thus achieve greater interaction among followers. Recently the North American side hubspot created an infographic based on research from Sure Payroll with some updated data on the best times for businesses to post on Facebook. Check out the results:
Translate, he best time to post on facebook it is:
- Table 1: according to the study between 1:00 p.m. and 4:00 p.m. This is the time when the posts have the best click-through rate (CTR).
- Table 2: The peak time for Facebook posts is at 3:00 p.m. On Wednesday.
- Box 3: The worst times to post on Facebook are before 8am and after 8pm on weekends.
If I always post at these times, do I have a guarantee of success?
The truth is not always. If you’re just starting out with your Facebook page, chances are you have a lot of competitors. If you post at the busiest times and compete with the thousands of existing sites, it becomes difficult for your message to appear on your target audience’s wall.
Our advice is: Post at peak times, but also consider alternative times, such as the time people travel from home to work and vice versa. In these time windows, for example, the use of Facebook on mobile devices increases.
Understand your target audience and test
First of all, it is important to understand who your target is in order to create a social media strategy. For example, if your business caters to housewives aged 50-65, their most frequent Facebook use hours are likely to be different than women aged 15-21. So a weekday post might reach more teenagers than housewives. Keep this in mind when planning your strategy!
Once you understand your goal, run tests: post at different times and see which one works best for your business; that is, when more interaction is generated with your messages.
Is it understood? Fine! If you want to read more articles on this topic, here are some that might interest you:
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