Experts in business transformation and digital economy, Marc Vidal Y Dimas GimenoYou will reflect on the reality and the socio-economic panorama of the Canary Islands and the rest of the country in a situation like the current one caused by the coronavirus crisis.

It will take place during the meeting organized by the consultancy Agree, which will take place this Thursday, October 29 at 18:00 (Canary Islands time) and will be broadcast live on stream from the Hotel Boutique La Isla y El Mar in the municipality of Puerto del Carmen, Lanzarote.

Holding this virtual forum moderated by Salvador Medina, founding partner and CEO of Valhalla, has the collaboration of the companies Grupo Martínez, Philip Morris Spain, Cajasiete, Land Rover Pelican Motor and Cicar and the institutional support of Turismo Lanzarote and Cabildo Insular and the City Council of Tías. All of you – companies and institutions – are aware of the societal challenge at a time like the present, when our country will drop from eighth place in the world rankings ranking Pre-recession world major powers down to 15th, worst record in 40 years.

the encounter Reflection and reaction to the crisis, which can be seen live here shortcutaims to address the keys to the forced and accelerated business and digital transformation in the new era, as well as the disruptive innovations facing society and the global economy.

Both Vidal and Gimeno will invite attendees to respond to the new opportunities presented by this unprecedented crisis, which has accelerated the digitization of businesses and forced remarkable and transcendent changes in organizations, according to 80% of CEOs surveyed by consultancy KPMG.

Marc Vidal

Considered the voice of digital transformation, he is a fundamental figure in understanding the digital economy in Spain. The economic expert and multiplier defends that “going digital is not the same as transforming digital” and consequently develops new forms of business that are adapted to the current digital reality.

Vidal is known for his method of dramatically increasing sales and making unknown brands relevant through technological understanding. The expert for digital transformation explains the revolution that triggered the Corona crisis and goes into his idea disruptive thinking to face the digital revolution.

Vidal is in the top 10 most prominent voices on Linkedin Spain. In 2019 he was elected rankings As the TOP20 LinkedIn influencers for the magazine entrepreneurthe The best business speakers in the world or the Top 10 inspirational voices.

Dimas Gimeno

He is a former President of El Corte Inglés and a leading Spanish businessman in the world retail trade, Founder and CEO of Skintelligence Investments. Retail + Tech, a company dedicated to the management, consulting, consulting and technological testing of projects and the creation of business ecosystems based on new technologies in the world retail trade Y retail trade.

Gimeno believes that “resistance to change breeds failure” and for this reason he has decided to put his knowledge and experience in digital transformation and omnichannel at the service of the industry. During the meeting, Gimeno will also provide insights into his enterprise transformation experience to illustrate the step-by-step process of enterprise digitization that the industry is facing retail trade.

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