There’s been a lot of talk about empathy, but do you know what the true meaning of the word is and what it means in the business world? This is a quality of someone who understands, or strives to understand, other people’s ideas, feelings, and thoughts. have empathy It consists of being able to put yourself in the position of others.
In order to have empathy, you have to know it hear without judging, free yourself from prejudice and open your mind to new ideas. Dealing with the behavior of others requires, above all, a lot of tolerance. In the midst of an extremely globalized and competitive market, empathy can make many selling points.
Benefits of Empathy
Mark V. Redmond, in the book The Functions of Empathy (Decentering) in Human Relations, states that empathy enhances both the ability to relate to others and the ability to present correct behavior with a specific person or situation.
Jakob Hakansson and Henry Montgomery published the article Empathy as an Interpersonal Phenomenon in the Journal of Social and Personal Relationships, in which they found that empathy increases the capacity for empathy by fostering a more complete and accurate understanding of the partner with whom one is interacting anticipate and anticipate actions or reactions.
To have more empathy Travel It can be a good choice. That’s because you step out of your comfort zone and train your understanding. When you are away from home or outside of your social circle, you gain new knowledge and experiences.
A major barrier to developing empathy is reaching out fully to a specific company or customer stereotypes. Eliminate them before you start selling. You need to know the environment, the scenario and the market, draw your own conclusions free from the opinions of others that can create false stigmas.
Frans BM de Waal published the article Putting the Altruism Back into Altruism: The Evolution of Empathy in the Annual Review of Psychology, stating that behaviors are adopted in accordance with the thoughts and feelings of the other facilitated interactions.
It must be noted that it is the seller or agent who needs to know when is the right time to close the sale. By paying attention to (ie, having empathy for) the feelings, ideas, and thoughts of the other party, it is easier to reach out to them customer trust. Through empathy, the seller will adjust their language and approach.
Technology helps with empathy
The new tool from Google crystal, comes to improve the brand’s proximity to the customer. The application creates an exclusive profile on LinkedIn that explains how to speak, work, email, sell or interact effectively with a specific person.
In the story you see that recommendations for emoticons, games, sarcasm and other styles of speech that can cause conflict with your interlocutor. The profile is created from data from other social networks, accesses and search queries.
The Crystal application helps you compose a message E-mail for someone you don’t know, use the tone and language you like to find that person on the internet. Also, it will tell you if he prefers shorter and more direct sentences, if he admires a good mood or not, and other extremely precise traits.
The tool aims to address potential customers in a pleasant and objective way empathy from first contact.