transform a innovative idea in a profitable business. For those starting a business, this is the big challenge. The problem is that coming up with a different concept, launching something new or reinventing something that already exists isn’t always that easy.
But how do you know what’s innovative when it comes to entrepreneurship? For journalist Alice Salvo Sosnowski, founder of the blog O Pulo do Gato, the answer lies in solving a problem that someone is willing to pay for. Very simple, although in practice it can be much more complicated.
How to solidify an innovative idea
Starting something new is hard, no rounds. if you repeat old formulas You remain in the security of what is already working. In contrast, innovation is sometimes like a walk in the dark, with no guaranteed results.
But there are ways to lower the risk. The first step is to analyze and understand the market solutions Offers for the problem you want to solve.
A good, very creative idea is meaningless if it cannot be implemented. You have to evaluate costsforecast profits and understand how customers will react to the offer.
Is it hard to imagine? Sosnowski suggests turning your suggestion into a prototype and seeing what happens. “Analyze them return message and correct mistakes quickly,” he advises. With the first results in hand, you can get an idea of what to expect.
Emotions influence an innovative idea
Emotions can have an impact creation an innovative idea, supports a study that the administrator Fabiano Mauri carried out for the Brazilian institute IBMEC. For two years, Mauri interviewed a group of professionals from the marine, telecommunications and pharmaceutical industries.
In his study he observed how feelings of anger, fear, sadness and joy they can stimulate or inhibit the emergence of innovative ideas in companies.
“Based on qualitative research, we find that each of the emotions must be relevant to the conception of a innovation‘ says Maury.
Respondents split between developers and users of innovations. Based on this information, the study suggests that there may be a basis for determining which emotions are worth stimulating during development. of a project.