On this occasion we will learn what the canvas model is for. Undoubtedly, a very important issue for every entrepreneur.
It’s not the first time we’ve talked about this topic on our blog. We have done it from the theoretical to the practical point of view. If you don’t believe me, check out the following posts:
And when we talk about the practical part, we’re not saying a lot of articles. As an example I leave you the following:
But this time I want us to explore its meaning. I know that many of you must already know this from studying our previous articles, but I still want to make a few points.
So first I invite you to read the article in the first link I shared with you so that you have a theoretical basis of what the Canvas model is.
Let’s see what the canvas model is for:
Without further ado, let’s get down to what we came for, which is to see what the canvas model is for.
1- The canvas model motivates us to be more original:
If you decide not to take into account the design of the canvas model, then the result can be a normal deal. They just say “I want a Cyber, I’ll buy the gear and rent it”.
However, once you realize that a canvas model is necessary, you will find that it suggests you go beyond a simple suggestion.
Here we find the value proposition. Without the Canvas model, we might not have known of the existence of these terms.
You cannot imagine how many businesses were simple and common, and when they found this wonderful tool, they turned 360°. Well, they were motivated to create something with added value.
2- It serves to create a strategic line.More order!
If you have already studied what the Canvas model is, you will have noticed that it is divided into 9 blocks. And it’s a way to showcase your business in a summarized and organized way. Which at the same time allows you to work with strategy and not improvisation.
A very clear example is when we define our customer’s profile in segmentation. At the same time, this allows us to determine the means by which we reach these customers and opens doors to develop specific and consequently more effective strategies.
If we didn’t do this, we would be offering our product to everyone, people who don’t even need it, wasting time and money! (to give just one example)
3- The canvas model allows us to find new sources of income.
Very similar to the first point. And as we begin to study the canvas model, we realize that having just one source of income is not enough.
This design activates our brain to think and even find new sources of income. If you read our example, you will see that for the canvas mockups, we don’t just consider obvious sources, we use every detail and every opportunity that the original idea gives us.
And this happens because the canvas model allows us to work in a block away from the revenue streams. And it motivates us to go beyond the ordinary.
4- It serves to have all our stores on just one page.
Eye! That’s not to say that business plans and all those pages of paper aren’t important, they’re necessary!
But if there is something beautiful about the canvas model, it is that it allows us to communicate, analyze and obviously visualize our business model on just one sheet.
This saves us from reading large projects to understand the pillars of our business. In addition, its design allows the entire work team to see it simply by sticking it on the wall, without the need to share large documents.
5- The canvas mockup is used for beginners to get a design of their company without much complexity.
A person who is just starting out has little desire to create big business plans and all that documentation.
It’s not even practical because if we just have an idea, we don’t know if it will work or not. The canvas model is easier and even fun.
An entrepreneur will have no problem designing it, let alone relying on our examples. So if you ask me what the canvas mockup is for, I’d tell you it’s a simple business design for entrepreneurs.
Later, if you continue, you can go to other necessary tools, but all in due course. So don’t be surprised if you ask us for advice for your business and we ask or recommend you to design your canvas mockup.
In summary:
I have to be honest and say that I fell short in this article. But to continue with sincerity, I tell you that the usefulness of the canvas model is too many.
I’ve only touched on these because I think they’re essential, but as you start working on them you’ll see many things.
In short, my answer in this article to the big question of what the canvas model is good for was the following:
- It serves to motivate us to be original.
- To create a strategic line.
- It serves to open up new sources of income.
- To have our entire business on just one page.
- And for beginners to create a business design in a simple and even fun way.
And what do you think the canvas model is for? I would love to read your answer in the comments!
So far today’s post:
We’ve come to the end for today, what do you think? Regardless of your answer, I would like to ask you to start putting together your canvas mockup draft. This is very important!
He assured you that you will discover many things and your mentality will change. The idea you have in mind will be completely different from what you will end up implementing. And it’s not that it’s changing for the worse, but that you’ll complement it with a completely different and useful structure.
So, before I say goodbye, I invite you to look at our canvas mockup design examples. There are many and you should take advantage of them. We may have one for the business you are looking to start!
That’s all, I say goodbye to success! Until next time!

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