Being late for an appointment because you couldn’t get a taxi is a thing of the past. At least for those who have an ssmartphone and live in one of the 170 cities served by EasyTaxi, a Brazilian application created in 2011 and already operating in 33 different countries. Learn how company founder Tallis Gomes turned his idea into the world’s largest mobile app.
How the company came about
After going through a bad experience when looking for a taxi in the city of Rio de Janeiro, the entrepreneur, who had previously invested in three companies, saw this problem as an opportunity to create one beginning. The result was the idea of connecting the service seeker (the passenger) with the provider (the taxi driver), simplifying the process and making life easier for everyone involved. However, a lot of work had to be done from conception through practice to success. According to Gomes, who is now a board member of the Easy Taxi company, was the biggest challenge find qualified professionals for company expansion. “It’s a very arduous process. At the end of the day, the job of the CEO of a high-growth company is at least 60% recruiting.”
EasyTaxi Connecting taxi drivers and passengers
The promise of the service to the user is to get a taxi quickly, anytime, anywhere. It works like this: the user Download the EasyTaxi application, register your details and request a ride, providing current location information and phone number. The data is sent to all registered drivers in the area until one of them accepts the ride. Since all drivers and vehicles have been previously analyzed, the application takes care of verifying the legitimacy of the information and user security and the taxi driver who strives to provide the best possible experience for those using the service. It is worth noting that the program is free for the passenger, since the income from EasyTaxi They result from a fixed price that applies to the driver for each completed journey. The recipe worked and the numbers prove it: in 2014 the application reached the mark of 50 million trips. It already serves 170 cities in 33 different countries with a total of 17 million downloads.
The challenge of EasyTaxi
Maintaining the growth of the company was one of the President’s greatest challenges. In an interview for the American newspaper Wall Street JournalGomes explained that is the secret of the company’s success adapt your business model to every country where she settles, considering, for example, the cultural differences between Venezuela – where there is no taximeter – and South Korea – where addresses with names and house numbers are rare. Another challenge is dealing with system gaps and with the problems that eventually arise due to its use by malicious people. For example, although the company pays attention to security and invests in the identification and training of all registered taxi drivers, it has no way of preventing the disclosure of the user’s cell phone number. Because of this fragility, there have been reports of taxi drivers harassing customers. There have also been reports of assaults taking place based on the data offered in the application. In any case, striving for excellent service while expanding into new markets seems to be one of Easy Taxi’s great future challenges.