Any entrepreneurial project requires trial, error and answers, especially in the early stages. So if you plan to do something, you’ll know earlier if your idea is well focused, which is what it is market-driven or what features are important to your audience, the sooner and with less risk you’ll get them off the ground. Therefore, formats are as agile as they are design sprint — created by Jake Knapp at Google — have become popular both inside and outside the startup ecosystem. Companies like Lego, Airbnb, Uber or Slack rely on this design process and have been applying it to their innovation dynamics for years.

For the first time in Spain

The methodology design sprint, that connects design thinking and agile methods is not new. Within our borders, however, it remains the great unknown. Although studied and accepted in theoretical and training contexts, it is rarely applied to business environments, let alone entrepreneurial projects. Until now.

Based on what Knapp suggested for Google, Increase the lab has begun to apply the postulates of design sprint to new projects from their own point of view. The Madrid “Lab” extends the original Google process, set up in five days, up to 12 to make it compatible with other possible commitments of the entrepreneur and dedicates essential phases to immersion in the idea and its conceptualization Information gathering, more meaning value in the following steps.

“We want any entrepreneur who has an idea, more or less advanced, to be able to clear doubts about it without having to slow down his launch plan,” says Carlos Garrido, project manager and lead designer at Eleven Lab, who was inspired by the successful German one Study AJ&Smart to conceive this new validation format.

An investment that reduces development expenses

What do entrepreneurs achieve with such an agile and innovative format? In a word: answers. On a journey full of uncertainty, it is important to get some essential questions clear at the beginning in order to move forward with confidence and focus. That design sprint What does he suggest? Increase the lab solves often unrecognized problems related to the idea, validates specific functionalities by testing a prototype and adapts them market-driven of the product or service that identifies its place in the market.

“We get ideas all year round and we learn something from every candidacy. In the last few months we noticed that there were projects that were in a more advanced phase or at a different stage that did not require an intensive validation of 40 days, but to solve a specific problem, to validate a functionality or a strategy realign…already confirmed. Design Sprint Validation It was created to meet this type of need, which is very common among entrepreneurs,” explains Olalla Castro, director and COO of the laboratory.

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