For nine years Enjoy, revolutionized the concept of juguería in Peru. Juices are among the favorite drinks of Peruvians and juice bars are places for socializing, meeting with healthy and natural drinks.
Enjoy was born with one modern toy format. They filled a demand that was reflected in the emerging boom in shopping malls and stores selling natural and healthy products.
Creation of a small empire
Azucena Gutiérrez tells us that it all started as a thesis in 2005. Azucena needed to graduate and developed a business plan that would be the start of what is today a main chain of juice bars with 30 branches, 23 of which are franchises, 10 outside of Lima and three branches abroad, two in Chile and one in Panama.
Azucena tells us that two years after completing their thesis, together with their brothers Eduardo and Wildor, they decided to realize their business plan. They opened the first store Enjoy in the district of Lima San Borgia.
From the beginning the growth the enjoyment is sustainable. Shortly after opening their first store, they had to open their first store outside of Lima, in the city of Chiclayo.
lily Gutiérrez points out that the most important thing for the development of Enjoy it was your good planning. He adds that part of planning is also thinking about the things that aren’t working in order to improve them.
Enjoy and sell
In order to grow, both Azucena and her brothers Eduardo and Wildor have had to learn the dynamics of the retail business from the inside, as most of their juice stores are located in malls. Azucena points out that it is a hard learning which they were not prepared for since Enjoy has been accompanying the growth of shopping centers in Peru. When they started in 2007, there were few malls in Lima and even fewer in other cities in Peru.
The young businesswoman tells us that in the case of Enjoy, the franchise development happened quite naturally. She points out that they received a lot of support for the development from PromPerú new business model. Today they are still part of the portfolio of exportable franchises of this institution.
since its creation Enjoy It’s gone reinvent themselves yearly. Among the most important changes we can mention that they buy the fruit directly from the producers, thus promoting fair trade and guaranteeing the quality of their products.
On the other hand Enjoy no longer delivers its product in plastic cups. Now its containers are made of single-use glass, which has led to a radical change in its production process. In this way they contribute to the protection of the environment and promote recycling. In addition, they have added natural products like Chia, Panela to improve the health of their customers.
Azucena points out that she and her siblings have expectations improve your processes and continue to grow and bring Peruvian juices to the world.