Do you know a modern company that achieves its goals and inspires people to grow together with it? It really is. etsy, a website that was created in 2005 in Brooklyn, New York, today has two offices in the city and in different locations around the world and has all these characteristics. At first glance, the service may seem ordinary: a website for promoting (and selling) the work of the creative industry, focusing on handmade items, handmade, new or used. But the proposal goes even further. Designers from all over the world meet here, discuss, buy and sell their products.
Virtual store vs. social network
Etsy is a mix of virtual store with Create social network. In addition to purchasing, web visitors can participate in forums, vote on the items they like the most and save them to their favorites folders. The idea of the web is to present yourself exclusive items, of those that are nowhere to be found, connecting buyers and sellers with common preferences. There are even community trendsetters – designers organized in the favorite selection.
Etsy works with the philosophy of growing sustainably and harnessing the power of business create a better world. It may seem a bit utopian, but it works. The website ultimately serves as a showcase for many young designers who can henceforth seek an independent path. This philosophy is built into all areas of the company, from employees to customers. That Investment in employeesgoes beyond the health plan, for example. It is also linked to your well-being by providing, for example, a place to store bicycles and bathe. Yes, showering at work is possible! One of the company’s prides is the B certification, which certifies that the company reinvests its profits into the solution social and ecological problems.
Recently, the company opened its capital and made an initial offer in Nasdaq, the American stock market. At the end of the first quarter of last year, Etsy had more than 1.4,000 active sellers and 20.8 million active buyers. This option is being carried out in order to achieve their goal of popularizing the purchase worldwide as if it were a local trade, which motivated them to keep the focus on creating value that serves investors in a sustainable way benefits.
From hobby to job
Etsy can verify that your suggestion wasn’t just in the Ideas section. American designer Alicia Shaffer succeeded in doing this, and she began selling her free-time hair accessories online turn a hobby into a job. After becoming the best seller on the web with sales of $80 million a month, she had no choice. In February of this year, she revealed herself Business Insider who started the sale with the aim of making extra money to pay for her daughter’s dance lessons. After the sales boom, he had to hire 15 employees to process the orders. quantity Your own virtual store, Three Birds Nests. But of course it’s still linked to Etsy.