There are currently a variety of alternatives and digital channels to deliver a messageMake purchases and interact with brands, groups and people, which has made it possible for everyone create content able to have a high reach and generate action and involvement with others.
Because of this, brands are increasingly aware of the need participate in the conversations that users have on social networksand the potential this can represent for them in terms of positioning, reputation, sales and much more.
In response to this need, the affect marketing, through platforms and services designed to connect brands with like-minded influencers. These not only automated and streamlined this practice, but also helped social media users monetize their social networks and allowed brands to channel their marketing resources into more measurable, segmented, and efficient actions.
use influence networks
That affect marketing is, as the name suggests, a form of marketing that identifies and focuses a brand’s efforts on people through their social networks the exercise some degree of influence about potential buyers or customers.
This trend is part of a new era of marketing and has become the most effective way monetize social networksso many professionals in the field who have found that an internet recommendation is more effective and cheaper than any mass media campaign.
However, social network marketing is a practice that is developing in North America and is underexplored in Latin America.
FLUVIP relies on influencers
The Colombian startup FLUVIP.com, accelerated from Wayra Colombia, is making great strides in this industry. Founded in 2013 by entrepreneur and businessman Sebastián Jasminoy, the company is now the market leader in several countries on the continent and connects more than 30,000 influencers with the most famous brands in the world.
Jasminoy understood the value of recommender power for brands and recognized the need to digital platform that would offer and open up the possibility of making money from social networks active users of these media in Latin America.
Facebook, Twitter and LinkedIn are currently the most used social networks in Colombia (and all of Latin America). They are the means by which users comment and follow brands, but they are also the place where they share photos, videos, experiences and recommendations with their followers or contacts.
“Colombia is in a state of rapid economic growth and openness to new technologies and business methods. In addition, it has a population with immense potential and willingness to generate alternative sources of income,” Sebastián Jasminoy.
On average, a campaign can cost anywhere from three to six posts $7,000 and $18,000and depending on the goal and scope that the brand is aiming for, it can understand 5 to 20 influencers.
In short, the affect marketing automatically allowed influencers (the social media users with high influence in their communities) Sign up, link your accounts and receive campaign suggestions. In turn, it helps brands identify the right users to publicly validate experiences with their products or services and analyze the results of those campaigns.
The innovation and rise of the internet is opening doors for anyone who wants to participate and grow. There are more and more channels and alternatives to reach a specific audience in a segmented and direct way. You just have to pay attention and find the right combination of media and content to make it happen.