Four tips to improve your company’s lead management

Among the various digital marketing techniques is managing of leads Sales is one of the most important. This is the first stage of the sales funnel where the customer has the first contact with the brand and decides whether or not to proceed with the buying process. It is clear that one generated lead does not guarantee a sale, but the chances increase when more people are involved.

What is a lead?

Before you know how to improve lead management, you need to understand what it means. In marketing, a lead means a Contact made with the potential customer.

Leads are at the top of the sales funnel (the set of actions that go from that first contact to after the sale. There’s still a long way to go after that, but the starting point needs to be stimulating to the consumer stay in the funnel.

How to improve lead management

Now that you know how important lead management is to a company’s sales, try to plan and drive an impact action on your target audience this indicator. Learn more about our tips to achieve this goal.

1. Cross-Promotion and Co-Marketing

Form complementary alliances with suppliers to improve sales. In an interview for the CIO portal, JR Rodrigues, CEO of NetCablesPlus, affirms that this type of union can help change of leadsmutual promotion of products and services, carrying out mutually beneficial activities.

2. Include contact channels on your pages

Add contact channels, especially via phone, It is important. It may sound strange when you are selling a product online, but this helps increase credibility and instills confidence in the consumer. Even if you don’t contact us before purchasing the product, the presence of the number already gives you security.

3. Invest in informative charts

It might not be the most traditional way to get lead management, but people share this type of content quite often. In addition, an original and innovative idea can be implemented well with not very high costs. Shipping through the social media can make the infographic go viral.

4. E-books can be a good alternative

In an article published in Entrepreneur, author and entrepreneur Mike Templeman explains that this type of lead management content works especially well for B2B or very busy companies Technology, so that people can be informed about their e-book. The advice is to promote the information first, then the brand.