There are various tools that a company needs to ensure direct communication with its customers. One of the most used is the free email marketing service, which has become the right option to communicate with prospects and customers for free.
It is a comprehensive technical commercial action whose guarantee is based on advertising campaigns that reach thousands of subscribers.
But don’t think that free means bad service or bad quality. On the contrary, there are companies that can advise you on how to run your email marketing campaign with excellent results through free accounts.
But before explaining this procedure, we must define this digital option that is so important for organizations that need to be connected with their customers.
What is email marketing?
Without a doubt, it has become the basic tool of modern organizations. But what is it made of? You must provide your definition:
“This is a user communication technique that uses email to attract potential customers.
It is a channel with the customer that allows the content to be adapted to each consumer, thus achieving a higher return on investment. Good segmentation is key to any email marketing strategy.
There is no point in sending bulk information to a user who is not interested in our content. This technique is direct but not at all invasive since the user has consented to receive it”.
In short, running a campaign with this tool guarantees excellent results. Customers will receive the requested information in their email account.
It is important to emphasize that a distinction must be made between sending emails from a bulletin or newsletter requested by the recipient and spam.
I assume at some point you signed up for a newsletter and found that double verification was required. We encourage you to follow this practice, because what is the use of sending information to someone who has not requested it?
One of the advantages of free or paid email marketing campaigns is that they are easy to measure. This is instantaneous and allows knowing the results of the campaign in real time. This is one of the main advantages over other marketing channels.
Communicate good news and updates
Through e-mail, e-mail marketing becomes the bearer of good news and a variety of developments that the company wants and needs to communicate to its customers. This is achieved through advertising and commercial campaigns.
Win-Win… The company: Advertise and sell. The customer: Buys and uses news, promotions and discounts.
They are benefits, really beneficial, for both protagonists of the buying and selling process.
Seek advice and technical support
Everything seems very productive and even simple. But what happens when the company manages to store information about thousands of customers in its database and doesn’t have the staff, technology, and technical support to use email marketing in its sales strategies?
Aside from creating chaos, it’s time to look for quick and effective fixes. Fortunately, many companies have a plan B that always works:
Free email marketing service
These are specialized technology companies that offer service and technical advice, especially in the mass sending of e-mails.
Is Free Email Marketing Service Worth It?
Many companies say a resounding yes. Among the providers, we highlight Mailrelay as a tool free email marketing up to a limit that solves many problems and offers many services, with significant benefits.
Their accounts allow for the sending of up to 75,000 emails in a month, addressed to approximately 15,000 customers or relatives, without advertising.
They also offer additional services useful for organizations such as newsletter and subscription form editors, statistics, autoresponders, advanced filters and contact segmentation, which saves companies a lot of time.
And the best part is the technical support that is always recommended in case of any kind of unforeseen event or inconvenience.
The ideal strategy
In summary, it is one of the most effective and efficient strategies to reach customers. In short, the ideal opportunity for the presentation of products and services.
E-mail as an online communication channel; and marketing as a means of studying and evaluating the market.
Well, to pursue the planned goals. Also fulfill the purpose of satisfying the needs and desires of customers through products and/or services.
Therefore, email marketing has become one of the most important points. You have to use it creatively to enjoy its benefits.
In addition, it is getting stronger every day and, despite the popularity of social networks, is still one of the best ways to maintain constant communication with customers.
Let’s do this!